Web users judge sites in the blink of an eye - Potential readers can make snap decisions in just 50 milliseconds.
Web users judge sites in the blink of an eye
Potential readers can make snap decisions in just 50 milliseconds.
Like the look of our website? Whatever the answer (and hopefully it was yes), the chances are you made your mind up within the first twentieth of a second. A study by researchers in Canada has shown that the snap decisions Internet users make about the quality of a web page have a lasting impact on their opinions.
加拿大研究者的一项研究表明：互联网用户用了比一眨眼功夫还短的时间，判断是否对这个网站感兴趣。
So what are the key ingredients of a good-looking website? Caudron suggests that the amount of graphics on the page should be strictly limited, perhaps to a single eye-catching image. “It’s not about getting as much stuff on the page as possible,” he says.
These days, enlightened web users want to see a “puritan” approach, Caudron adds. It’s about getting information across in the quickest, simplest way possible. For this reason, many commercial websites now follow a fairly regular set of rules. For example, westerners tend to look at the top-left corner of a page first, so that’s where the company logo should go. And most users also expect to see a search function in the top right.
Of course, says Caudron, the other golden rule is to make sure that your web pages load quickly, otherwise your customers might not stick around long enough to make that coveted first impression. “That can be the difference between big business and no business,” he says.
news @ - Web users judge sites in the blink of an eye - Potential readers can make snap decisions in just 50 milliseconds.
