The analysis of the advertisement

Advertising goal - the centenary Conditioner - a near-genius named planning! Century, the concept of time, the brand distant history snarky, increasing the time heaviness brand; RT-Mart, will brand the product attribute and category characteristics well reflected, in the phrase! Century Conditioner united, brand name brand information transfer accurate and vivid! Later, Chow Yun-fat to act as a spokesperson use more flash in the pan.

Advertising theme - Chow advertising is a very common form of advertising, mixed, for businesses, if celebrity good public image and social status, high visibility and reputation, cleverly borrowed, which will allow viewers because they loved and adored celebrity and associated advertising like advertising products, some ways this is a shortcut, you can shorten the import of the product, of course, fast-growing, but also very risky. Century Conditioner use very well be seen from the following aspects. 1, ingenious kiss name and Chow Yun-Fat's name and a century Conditioner; Chow Yun-Fat's age and temperament to shape century Conditioner brand mild flu itself exudes match. 2, this is the first time in mainland China Chow beat product advertising. 3, Chow Yun-Fat's character and good reputation. 4, considerable strength of the acting. Century Conditioner creative analysis Pitch help consumers remember the brand, the vast majority of advertising over time will be forgotten, but it will aid those touching, funny story, deepen brand memory. "Century Conditioner" outstanding creative and beautiful visual and auditory language, well-produced, making the brand image to deepen in repetition, deepening memorable, it won the fifth national television advertising gold, well-deserved, "century Conditioner" TV uniquely positioned brand image advertising, commercial and cultural qualities of the perfect combination, and gives spiritual shock, called with Chinese characteristics, classic. "Century Conditioner" Chow Yun-Fat's name and the name of the clever match, Chow Yun-Fat's age and temperament, to shape the brand itself exudes century Conditioner affinity match. Woman buying shampoo is generally used for men, women are often in life to take care of men. In this ad, the men and women of the roles were reversed: Chow Yun-Fat to the woman let her hair. The IDEA, because the point out of the deepest desire of women, and the charm of Chow Yun Fat used in the extreme, but also the brand with the star together organically.