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最近一些刚入行的站长问我网站结构是什么?什么样的网站结构对搜索引擎更加友好?网站结构的优化要注意那些方面?本来我想直接给大家分享站内优化的相关案例，思之再三就先把网站结构这一块儿单独拿出来做，对于网站结构的优化，我相信刚入行的站长确实是一知半解，因此本篇文章主要给站长朋友分享一下关于网站结构优化的经验之谈。 一、网站结构到底是什么? 从广义上讲网站结构主要包括网站的物理结构和逻辑结构;从狭义的概念来说就是网站的目录结构和内链结构，因为涉及到网站结构的优化，在这里主要从目录结构和内链结构来阐述。 目录结构通俗来讲就是网站的URL结构，在服务器上搭建网站的时候，站长会发现服务器的根目录下一般都会有一个WWW的文件夹，这个不是一定的，但是大部分的命名都是如此，然后按照网站的规划和内容布局会有一级一级的目录基于WWW来构建，而每一个目录下面都会有具体的网页文件，比如：html、shtml、aspx、php等，这种目录路径的搭建就形成了用户访问的URL地址，从另一个方面说URL地址就是文件存储在服务器上的目录路径;这样说即使对于刚入门的站长来说也是非常容易理解。 内链结构通俗上讲就是网站页面与页面之间的关系，建设网站的站长都知道，一张页面上除了核心内容，尤其是网站的首页、栏目页或者列表页都会很多的链接组成，而这些页面的链接就形成了整个网站的内链结构。至于什么形式内内链结构更加合理，对搜索更加友好，在接下来会一一分享给站长朋友。 二、什么样的网站结构对搜索引擎友好? 同样在这一块分开来讲，以便于站长能够更加清晰的认知网站结构如何去围绕搜索引擎来部署。 前面提到目录结构的概念，基于根目录扩散成一个个实实在在存在的文件，清晰的目录路径不仅有利于站长来管理，对于搜索引擎来说也是非常的友好，通过爬取轨迹一级级获取它要抓取的页面，如果你的网站仅仅有一个首页、若干个栏目页、可扩展的专题页和文章详情页，那么理想化的URL结构就是按照服务器上实实在在的文件存储位置来构建。但是往往一个网站并不是如此简单的情况，网站多少会有一些功能性的产品要与用户做交互，要通过动态程序去构建很多的页面，以丰富网站的产品体验，所以你会发现好多网站的URL里面会有很多的动态参数，因为这些页面都是通过一定的技术批量生成的页面，并不是在服务器里面实实在在存在的页面，而官方声明搜索引擎恰恰更喜欢静态化的页面，这个时候就需要对URL地址进行包装重构，不管是Apache、Ngnix或者IIS都对URL地址有重写模块，这些暂时不做介绍，这里只介绍重写成什么样的URL地址才更有利于搜索引擎的抓取，主要包含以下两个个方面： 1、URL地址命名要贴近目标页面的主题名称，有利于提升与目标页面的相关性，从而提升目标页面权重; 2、URL地址的层级基于所属的类目越小越好，层级越小可以告诉搜索引擎文件存在的目录深度越小，越容易被抓取，因为只有重要的页面才会放到与根目录最近的位置，搜索引擎也会认为这些文件是网站里面相对来说比较重要的页面，优先抓取。 内链结构主要反映的是页面之间的关系，和目录结构类似，被放到首页的链接地址往往更容易被搜素引擎抓取，这里涉及到一个链接深度的概念。搜索从发现你的网站到开始抓取页面，一般都是从首页开始进行的，如果你是一个新站的话，可以从日志里面查询到。也就是说离首页越近的网址越容易被抓取到，这里同样搜索引擎会认为链接深度越小的页面，在网站里面的重要性越大，和目录结构一致，链接深度越小的页面权重也会越大，被索引的几率也会越大。总而言之内链结构对搜索引擎的友好度主要从以下几个方面去做： 1、从首页开始要包含网站中最重要的业务板块，一般来说都是个频道栏目页和专题的聚合; 2、栏目、专题页面要包含它们归类下最新的内容模块和热门模块，同时要有返回上一次层级的面包屑; 3、详情页面做为核心内容页面同样也要有相关推荐板块，以及同归属栏目下热门推荐板块，当然面包屑也是必须要有，在这里要特别强调一下合理的使用标签可以增强文章与文章的关系，更有利于搜索引擎的爬取，关于标签小编会专门用一篇文章来告诉站长如何去布局使用。 基本上只要你按照以上的方式去优化你的网站结构，相信你的网站在上面的良好体现也会稳步提升。 三、网站结构优化注意事项 在这里小编也是要总结以下几点来说明过度的优化网站结构可能会出现被K的风险，总结主要由以下几点： 1、为了减少链接深度，首页和频道页堆砌上千条链接地址，这种情况对于前期网站权重不是很高的前提下基本上会被k的体无完肤; 2、索引标签的大量使用，在网站没有一定规模的文章或者其他的资源做支撑的前提下，慎重使用标签聚合站内资源，因为大量的添加索引标签可能会造成网站很多重复的页面和空页面，结果被k也是不可避免的; 3、详情页面勉强的增加推荐板块，造成整个页面繁杂冗余，也是不可取的，详情页本来权重在整个网站体系里面最低，再增加如此多链接，只会被降权，即使收录也不会有好的排名; 4、为了减少目录深度，所有的页面全部堆砌到二级目录，这种做法也是不可取的，如果整个网站除了首页全部是二级目录，也就没有主次之分，目录深度影响权重这条规则也就不可取了。 以上四点是小编认为比较重要的几项因素，也是很多站长会拿捏不好的几个地方，所以单独做为一项拿出来重点强调，希望站长朋友不要再犯这样的错误。 看了这篇文章我相信大部分站长对网站结构已经有了一个初步的了解，在网站优化的过程当中也会有针对性的去偏向优化。至于很多站长所说的网站结构最好是树状结构或者比较理想的网状结构之类，只要你按照小编所述的网站结构优化要点去做，你就会搭建成一个树状甚至网状化结构的网站。 英文版： Some recently into the webmaster to ask what is my site structure? What kind of website structure more friendly to search engines? Website structure optimization should note those respects? I want to directly to share station optimization of related cases, think twice to take out your site structure that alone together, the website structure optimization, I believe that just into the webmaster is indeed a little knowledge, therefore this article mainly to the webmaster friends to share experience on the website structure optimization. What a, the structure of the website? In a broad sense website structure mainly includes the physical structure and the logical structure of website; From the narrow sense, is the directory structure of a site and the concept of chain structure, because involves the website structure optimization, here mainly come from within the directory structure and chain structure in this paper. Directory structure is popular for website URL structure, on the server to build web sites, master will find server root directory generally have a WWW folder, this is not certain, but most of the name, and then according to the site layout planning and content will be a level 1 level directory to build based on the WWW, and every directory below a specific web page file, such as: HTML, SHTML, aspx, PHP, etc., the directory path set is formed the URL address of the user access, from another aspect that URL address is files stored on the server directory path; Say that even for a beginner webmasters is also very easy to understand. Within the chain structure of common sense is the relationship between web pages and pages, construction site webmaster knows that a page in addition to the core content, especially the website homepage, section or a list of pages will be a lot of links, and these pages link to the entire web site within the chain structure was formed. As to what form within the chain structure more reasonable, more friendly to search, the next will be Shared with webmaster friends. 2, what kind of website construction to the search engine friendly? In the same piece of separate so that the webmaster can more clearly how cognitive site structure around the search engine to deploy. Mentioned the concept of the directory structure, based on the root directory file of the existence of diffusion into real, clear directory path is not only beneficial to webmaster to management, for the search engine is also very friendly, through trajectory themselves to get it to crawl crawl the page, if your site has only a home page, a number of columns, extensible project details and article pages, so idealized URL structure is according to the location to build real files stored on the server. But often a web site is not so simple, the website will have some functional products to make interaction with the user, through dynamic program to build a lot of pages, with rich site products experience, so you will find a lot of website URL in there will be a lot of dynamic parameters, because these pages are through certain technical batch generated pages, is not actually exist in the server page, and the official statement from the search engine is more like a static page, this time you need to package the URL address for refactoring, Apache, Ngnix or IIS to the URL rewrite module, these do not do temporarily, here only introduce what URL rewrite into more conducive to search engine crawl, mainly include the following two aspects: 1, will be close to the target page's URL naming names, is beneficial to improve relevance to the target page, by raising the target page weight; 2, the hierarchy of URL based on the respective category as small as possible, the smaller the hierarchy can tell search engines file exists directory depth is smaller, the more easy to grab, because only important pages in the root directory of recent position, search engine will think these documents are site is relatively important pages, give priority to grab. Chain structure mainly reflect in the relationship between the page, and a directory structure similar to be on the front page of links tend to be more easy to search engines crawl, here comes to the concept of the depth of a link. Search found from your website to start page, usually starts from the home page, if you are a new stations, can query to the inside from the log. That is to say, the easier the nearer the front page of the site was captured, there's also the search engine will think link depth, the smaller the page in the site, the greater the importance of consistent and directory structure, the smaller the page link depth will lead to greater weights, will lead to greater risk of indexed. Within the overall chain structure on the search engine friendliness is mainly from the following several aspects to do: 1, starting from the home page to include the website of the most important business sector, in general is a channel columns page aggregation and project; 2, column, special page to include group them under the latest content and hot module, at the same time to have to return to the last level of bread crumbs; 3, details on page as a core content of also related have recommended plate, and with ownership under hot recommended plate, bread crumbs, of course, is also a must have, here want to special emphasis on the reasonable use tags can strengthen the relationship between the article and article, more conducive to the search engine crawl, about label small make up exclusively in an article to tell master how to use layout. Basically, as long as you are in accordance with the above ways to optimize the structure of your site, believe that your site in the above good will steadily increase. Third, the website structure optimization Here small make up also is to summarize the following points to illustrate the optimization of excessive site structure may be at higher risk of K, summary is mainly composed of the following: 1, in order to reduce the depth of the link, the home page and channel page stack thousands of links, this kind of situation for the early stage of the web site under the premise of weight is not very high basically be k pieces; 2, use of index labels, no certain size on the site articles or other resources for support under the premise of use carefully label aggregation resource, because vast Numbers of add index tags may cause a lot of repetitive pages and page, is also the inevitable result is k; 3, details on page add recommended plate, www.ewinvip.com cause the entire page multifarious redundancy, is also not desirable, details page was weighted minimum in the entire website system, add so many links, can only be reduced, even included also won't have good ranking; 4, in order to reduce the depth of the directory, all of the pages all piled into the secondary directory, this kind of practice is not desirable, if the whole site in addition to the home page is the secondary directory, there would be no primary and secondary, directory depth influence weight this rule is not an option. The above four factors are more important for small make up a few, too many webmasters will hold bad places, so take out alone as a highlight, hope webmaster friends don't make such a mistake again. Saw this article I believe most webmasters for site structure has had a preliminary understanding, in the process of website optimization will be targeted to optimization. As for many webmaster site structure tree structure is best or ideal mesh structure and so on, as long as you are described according to the small make up website structure optimization of the key points to do it, you will take into a tree and even the reticular structure of the website. |
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