来看看瑞典失败创意博物馆的这些绝世珍藏中国日报网 2017-05-09 08:42分享到 汇集各种不成功创意的瑞典“失败创意博物馆”即将开业,旨在为参观者提供有趣而富有启发的经历。博物馆馆长韦斯特表示,此次创建博物馆并非嘲弄那些失败的创新,而是通过集中展示它们来使人们从中吸取失败的教训。
West says it's been difficult trying to secure the items in his collection, given they're all discontinued. The project is a labor of love. 据悉,“失败创意博物馆”坐落在瑞典南部城市赫尔辛堡,预计将于6月7日向公众开放。一起来看看几件经典的“失败创意代表作”吧。 诺基亚N-Gage型号手机 Many of the products lasted only a few years. The smartphone and gaming device Nokia N-Gage, for instance, was on sale from 2003 to 2005. 这在当时已经是打破常规的高科技产品。如此优秀的产品为什么会被淘汰掉呢?看看用它打电话时的样子就知道了。这个造型引起了一阵恶搞热潮,有网友为它起名:sidetalking。
苹果公司牛顿掌上电脑
Even further back was the Apple Newton, which ran for a bit longer between 1993 and 1998. The poor handwriting software and high cost contributed to its demise. The Newton first retailed for $699. Adjusting for inflation, the device would cost $1,178 today. 这款产品通过手写识别软件来捕捉用户的笔迹,用户能够在上面编写日程、查找联系人信息。关于牛顿掌上电脑的停产,一种说法是这款产品存在明显的不足之处——手写识别字典仅仅包含了10000个单词;而另一种更合理的解释是苹果陷入财务危机,必须要减少开支以度过难关。 只能用来刷推特的TwitterPeek
credit:Samuel West
Back in 2009, when Twitter was still relatively new, a company called Peek released the TwitterPeek. It was a $200 device that only accessed Twitter — something few people decided was important enough to buy. 柯达DC40数码相机
Kodak's DC40 digital camera was among the first of its kind when it was released in 1995, but it's considered a failure largely because of Kodak's eventual bankruptcy in 2012, West says. The company failed to consider how big online photo-sharing would get. 可口可乐公司“可乐二代”
Beverage companies are known for creative (and sometimes puzzling) innovations. One casualty was Coke II, or New Coke as it was first branded, which replaced Classic Coke on shelves in early 1984. Within months, customers demanded that Coke begin selling its original formula again. New Coke was eventually discontinued in 2002. The story isn't all bad: Though New Coke has been called a failure, sales of Classic Coke ended up surpassing Pepsi by the end of 1985. New Coke may have left a positive impact after all. “咖啡可乐”
A clearer failure was Coke BlaK. The coffee-flavored soda was released in 2006 and promptly discontinued in 2008 after complaints about the poor taste combination and excessive caffeine. 女性专用圆珠笔“Bic for her”
一家名为Bic的公司曾经推出女性专用圆珠笔“Bic for her”,据称笔杆经过特别设计,贴合女性手部线条,书写省力,价格是普通圆珠笔的两倍。刚一面世,就受到所有人的讽刺和嘲笑。著名脱口秀节目“艾伦秀”也对它毫不留情地吐槽:“太可怕了,原来以前我用的都是男人的笔。” Remember Bic for Her, the pink and purple pens “for women” that were ridiculed as sexist when they showed up in the office supply aisle in 2012? 高露洁牌速冻食品
In the 1980s, Colgate produced a line of frozen dinners, encouraging people to eat a branded dinner before brushing their teeth with Colgate toothpaste. West describes the flop succinctly: "Brand extension failure." 哈雷摩托牌香水
Speaking of brand extensions, the motorcycle company Harley-Davidson released its own line of perfumes and colognes in 1996. They were called "Hot Road" and contained woody notes with hints of tobacco. 然而这款香水并未获得成功。 英文来源:商业内幕网、华盛顿邮报 |
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