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DESIGN CONCEPT 在过去的十年里，世界各地的对于办公环境的需求发生了根本性的变化。随着自由职业者、科技初创企业、小型创意机构和其他创业企业的蓬勃发展，共享办公空间、初创企业和多个公司和个人的工作中心出现了爆炸式增长。如今，“one business = one building”的设置越来越少见了。 Work spaces around the world have transformed radically in the last decade. With the boom in freelancers, tech start-ups, small creative agencies and other entrepreneurial businesses, there has been an explosion in shared office spaces, start-up hothouses, and working hubs housing multiple companies and individuals. These days the ‘one business = one building’ set-up is becoming rarer by the day. 伦敦哈克尼区的德博伏尔街区就是一个很好的例子。在2017年10月正式开业，重新装修之后的爱德华七世工业大厦(Edwardian industrial building)目前容纳了26家创意企业，其中包括亚历克斯·钟(Alexa Chung)、驻地顾问和组装和跨越艺术、音乐、设计、时尚、建筑，以及为自由职业者提供灵活的办公空间。其开发商Benyon Estate的目标是为志趣相投的行业提供一个创意中心，这样他们就能从在同一屋檐下相互交流。实现这一愿景所需要的不仅仅是提供办公空间——任何旨在培养社会意识的工作环境都需要创造一个空间，让这种氛围能够蓬勃发展。这就是Sella概念的由来。 De Beauvoir Block in London’s Hackney is a case in point. Formally opened in October 2017, the restored Edwardian industrial building currently houses a mix of 26 creative businesses, including the likes of Alexa Chung, Resident Advisor and Assembly and spanning art, music, design, fashion, architecture, as well as providing flexible desk space for freelance workers. The aim of its developers, the Benyon Estate, is to provide “a creative hub for like-minded industries so they can benefit from working under the same roof, professionally and socially.” Achieving that vision takes more than providing office space – any working environment that seeks to foster a sense of community needs to create a physical space in which that atmosphere can flourish. And that’s where Sella Concept comes in. 房间两侧的巨大仓库窗户里透出的自然光使得采光问题迎刃而解。窗台上Swedish Ninja设计的迷你台灯，来自Bert Frank和Niclas Hoflin的灯饰照亮了桌子;书架上堆满了画廊的书籍，沙发区被乔治·纳尔逊(George Nelson)的蚕丝灯照亮。 Lighting has been carefully considered to complement the natural light that floods in through huge warehouse windows on either side of the room. Little Darling lamps by Swedish Ninja line the window counters; pendants from Bert Frank and Niclas Hoflin illuminate the tables; and the bookcases, stacked with books from the Serpentine Gallery, are illuminated by George Nelson’s modern-classic Bubble Lights. 由设计师Tatjana von Stein和Gayle Noonan于2017年创立的Sella概念公司专注于创造商业空间，吸引和激励他们的用户。在一项设计和生活方式的项目上，这对情侣在一项设计和生活空间的项目上相识，他们在专业和个人的角度上，发现了一种共同的激情，以及一种不同于简单的设计范畴和惯例的永恒空间的共同愿景。他们继续在谷歌、Netflix和Instagram等网站上合作，为伦敦和海外的酒吧、餐馆和零售店创造创意设计理念。 Founded in 2017 by designers Tatjana von Stein and Gayle Noonan, Sella Concept specialises in creating commercial spaces that engage and inspire their users. Having met on a project for a design and lifestyle space in Clerkenwell, the pair clicked professionally and personally, discovering a shared passion and a distinct mutual vision for timeless spaces that defy simple design categories and conventions. They went on to work together on projects for the likes of Google, Netflix and Instagram, as well as creating inventive design concepts for bars, restaurants and retail outlets in London and abroad. “我们花费大部分时间再工作上,在不同时刻开发一个能够唤起你各种情绪的办公空间似乎是至关重要的 - 特别是在创意行业，周围环境的变化能够创造更高的工作效率 ，“Sella Concept的Tatjana von Stein说。 “We spend most of our days at work, so it seems crucial to develop a space that calls upon your various moods at different points of the day – particularly in creative industries, where a shift in your environment can take you to a more inspiring headspace,” says Tatjana von Stein of Sella Concept. 以丝质、光滑的新墙面为起点，发展色彩调色板和氛围，Gayle和Tatjana探索创意，绘制布局，绘制家具设计，当建筑最终完成时，带来全新的生活方式。 Taking the silky, smooth finish of a newly plastered wall as the starting point to develop the colour palette and atmosphere, Gayle and Tatjana explored ideas, plotted layouts, drew up furniture designs and, when construction was finally complete, brought their vision to life on site.
会客区中长条状木制桌子搭配20世纪早期的户外椅、网格状书柜，整体氛围尤其适合办公。一部笔记本、一杯拿铁和一本杂志值得沙发中沉溺一天。 石膏粉红色的砖砌，光滑的混凝土地板，清新的色调和多层次的绿色，是现代主义与洛杉矶街头风交融的最佳呈现。 Around a central bar (operated by local hero De Beauvoir Deli), a melange of long wooden tables, early 20th-century plantation chairs, sofa-lined ‘living room’ zones, grid-like bookcases, bistro-esque dining areas, and ‘laptop and latte’ counters make the space extremely adaptable over the course of the day – as suited to slumping on the sofa with a magazine as it is to a lunch meeting or after-work drinks. With plaster-pink brickwork, smooth concrete floors, fresh colour accents and an abundance of greenery and cane, it’s a cross between a modernist living room and the kind of buzzing day-time hangout you’d find on the streets of Los Angeles.
木质长桌，钢制桌腿、圆形的木制接待桌，长椅，主酒吧和地板图案这些都是由Sella Concept设计。 The long tables, topped with raw-edged slabs of wood, seem to float thanks to their inset industrial steel legs. These were designed bespoke by Sella Concept, as were the circular wooden reception desk, the banquette seating, the main bar and the floor pattern.
对于这件作品，Sella概念委托平面艺术家艾米丽创作一系列的木制组合和拼贴，以捕捉建筑的建筑和文化结构。去年10月，完工的空间向德波伏娃街区的敞开了大门，并已成为这一街区的灵魂。 For the artwork, Sella Concept commissioned graphic artist Emily Forgot to create a series of wooden assemblages and collages that capture both the architecture and cultural fabric of the building. The finished space opened its doors to De Beauvoir Block’s 275 tenants in October, and has already become the heart and soul of the neighbourhood.
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