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新闻品牌的市场份额争夺战已然打响！当下，许多新闻媒体正试着通过捆绑相关和互补品牌来扩展自身品牌边界，瞄准不同的受众群体，在重叠中发现价值，吸引和锁定用户。然而，新闻订阅优惠花样百出的同时，各种组合搭配也让人挑得眼花缭乱。 你是否感觉自己被繁多的订阅服务和产品所淹没，陷入订阅疲劳？准备好你的小本本！Newstopia新闻捆绑订阅笔记来帮大家省心、省钱了！ 图源：Newstopia(https:///) 《华尔街日报》 x《巴伦周刊》x
市场观察：每年大约可省¥1572 《华尔街日报》(The Wall
Street Journal)，《巴伦周刊》(Barron's)和市场观察(MarketWatch) 侧重于金融、商业领域和市场发展的新闻信息。三家的捆绑包订阅用户可无限制访问《华尔街日报》，《巴伦周刊》和市场观察的网页和应用程序，收听《华尔街日报》新闻音频，玩每日谜题和填字游戏，还可与三家出版物的记者进行现场活动。另外，《巴伦周刊》(Barron's)和市场观察也可单独打包订阅，每年可省$95.88。 “财新通”联合会员系列：最多一类每年可省¥478 “财新通”是财新传媒出品的新闻付费阅读产品，其整合了《财新周刊》数字版/财新网PC/WAP/App等多端的深度调查报道。“财新通”与《南方周末》、《华夏地理》、《三联生活周刊》和中信书院等推出联合订阅活动。联合服务订阅者可享受双边产品服务和权益。譬如，订阅“财新南周通”的用户可获得财新通一年的阅读权限，包括财新网原创深度调查报道阅读权限，财新网重磅独家新闻阅读权限等，以及《南方周末》一年的阅读权限和权益，包括电子期刊，知识课程等。 端传媒 x《华尔街日报》x当今大马：每年大约可省¥716 中文网络媒体端传媒与《华尔街日报》，还有马来西亚网上新闻媒体《当今大马》推出捆绑订阅服务。除了可获取端传媒全站内容及配套权益外，端传媒“尊享会员”还可畅读《华尔街日报》和《当今大马》中英语种会籍，参加《华尔街日报》精选活动等，而《当今大马》的订阅者也可阅读端传媒的内容。 选题&作者：李智燕
The battle
for market share is on for the news industry! Today, many news media outlets
are trying to bundle additional or complementary brands to expand their product
extensions, which allows publishers to target different audience segments,
finding value in the overlap to attract new audiences and reinforce subscriber
retention. While various news subscription bundles are available now, different combinations and matches are also
dazzling. Do you feel
like you're being overwhelmed by the plethora of subscription services and
products and falling into subscription fatigue? Get ready to jot down some
notes! Newstopia listed some options for bundled subscriptions that hopefully
could help you save some heartache and money. Source: Newstopia(https:///) The Wall Street Journal and Barron's x MarketWatch:
Save $215 per year The Wall Street Journal, Barron's, and MarketWatch focus on news
and information on financial, business, and market. Subscribers to the bundled
packages of The Wall Street Journal,
Barron's, and MarketWatch will have unlimited access to WSJ.com, Barrons.com
and Marketwatch.com and also to the WSJ app, Barron’s app and MarketWatch app.
Subscribers can listen to the audio versions of WSJ articles, play daily
puzzles and crossword puzzles, and participate in live events with journalists
from all three publications. Caixin
Express Teaming up with Other Media: Save up to ¥478 per year Caixin
Express is a subscription-based journalism product operated by Caixin
Media, which integrates in-depth
investigative reports from multiple sources, such as the digital edition of
Caixin Weekly/Caixin.com PC/WAP/App, etc. It has launched a joint subscription campaign with Southern Weekly, National
Geographic, Sanlian Life Week and
CITIC Academy. Subscribers to joint services can enjoy bilateral services and
benefits. For example, subscribers to Caixin Express & Southern Weekly will receive one year of access to the Chinese
Caixin website and app, including its original in-depth investigative reports
and exclusives, etc., as well as one year of access to the Southern Weekly website and app, including E-journals, online
courses, etc. Initium Media x The Wall
Street Journal x Malaysiakini: Save $97 per year Initium Media, a Chinese-language online media outlet,
has launched a bundled subscription with The
Wall Street Journal and Malaysiakini, a Malaysian online news outlet. In
addition to offering access to all the contents provided by Initium Media,
Initium Media's “Premium Membership” offers access to The Wall Street Journal and Malaysiakini's Chinese and English
language memberships, as well as selected WSJ events, while subscribers of
Malaysiakini can also access Initium Media’s content. Topic proposal & Author：LI Zhiyan 主编（Chief editors）: 冯碧漪 江宇轩 Explore every possibility for better journalism. 小红书、Facebook: Newstopia X: Newstopia_CUHK Instagram: newstopia.cuhk |
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来自： 吕杨鹏 > 《20231023-20231029》
