|
巨鹿路858号这家店铺经常在做直播，所以他们的销售方式显然与传统方式不同。 
最近在“巨富长”这一区域内又有一些新的店铺出现，出于好奇心也就多看了几眼，发现这些店铺都在经营二手货，而这些二手货绝对不是我们原来概念上的旧货，而都是一些崭新的奢侈品，当然主要的内容就是奢侈品牌的包包。
这些新乐路上开的比较早的店铺还是沿用香港的叫法“中古屋”，所以此类二手店最早的出处可能从香港拷贝而来。
于是就引起了我的好奇心，开始关注其他路段此类店铺的存在，经过一番仔细地观察，发现其实最早此类店铺在新乐路上已经存在了比较久，原因是新乐路靠近陕西南路一带原来就是贩卖A货的重灾区，当行人路过时“包包、手表要伐”声音不绝于耳，现在A货的因为会被打击经营比较艰难，但是此类的需求还是存在，那么演变成二手货经营就性质不同的，起码可以正常营业了。其实仔细留意此类经营方式，早几年在杭州已经开始有了，可能大家也刷到过类似的小视频，他们可以收购、寄售、鉴定名牌包包，已经有一套较为成熟的经营模式。那么既然说到二手货买卖，那么就必然要说到旧货业的经营，如果再往上推，那就是典当行了。应该说典当行早年是给各阶层民众急难时“调头寸”的一个场所，无论你的做生意还是居家过日子，都会有急难需要救场或揭不开锅的时候，这时候你就可以将手中暂时不急用又稍微值点钱的物品通过典当的方式来度过难关，当然典当业主就会在交易的过程中获得高额的回报。根据资料可以了解到我国最早的典当业出现于南北朝，最早有关典当的记载见于《后汉书·刘虞传》：“虞所赉赏，典当胡夷。”旧时中国典当多以收取衣物等动产作为抵押品，按借款人提供的质押品价值打折扣，贷放现款，定期收回本金和利息。到期不能赎取，质押品由当铺没收，也有的典当可用不动产作质押品。按经营模式推断堪称现代金融业的鼻祖，是抵押银行的前身，往大的说现在什么股权质押之类的也是同样的模式。
南昌路260号曾经用过“淮国旧”的店招，也许是淮海中路上新开了一家，店招有侵权之嫌，于是改了。 
淮海中路上新开的“淮国旧”，去过的人都知道，早就不是这么回事了，首先你还能收集到民间众多的旧货吗？以前私人不能经营，货源可以较为集中，现在货源分散后，就没有了这份优势，也就没有了吸引力。 那么寄售这种方式早年大多数是在旧货店里出现，就上海人一直津津乐道的“淮国旧”，当年除了转手大宗淘汰物质外，就是通过市民委托寄售的方式来从中获益，当然一般都是小件的物品，如进口名牌手表、金笔、玉器、金银首饰等，市民将需要委托寄售的物品给店内的老法师鉴定后约定一个委托价就可以上柜销售，成交后店家按约定俗成的比例扣除佣金，其他的给委托方，如果数周未成交，那么店家会要求委托方降价，直到委托方不愿意降价收回委托物品。
这种方式在改革开放后曾经在襄阳路复兴中路口的现代电子城楼上也有过，当时还有一个用“周周跌”的方式来吸引人，也就是寄售的商品在一周时间内卖不掉，第二周出售价格就会按比例下跌，数周下来就会很便宜，当然这是一个双方心理的博弈，一旦低于出售者的心理价位，他就收回寄售的物品，等待的人就会失去这次机会。实际上这个是按照荷兰式拍卖的方式在运作。
南昌路的东端以卢湾区按传统的旧货店形式较多，照老法人讲，就是三年不开张开张吃三年，所以你看上去他们都很悠闲，其实其中的利润相当可观。目前西面也开始有新型的二手店出现，这也是上海繁华路段背后的一些常态。
当时的旧货店也可以买断物品，但是由于店家由此需要承担风险，首先不能收进假货，需要鉴定师入木三分的眼光来把关，其次会将收购价压得比较低，以获取可以确定地高额回报，当然委托方可以及时收到货款，双方各得其所。那么当时的出售方基本上是几种人，一，祖上曾经富裕过的家庭败落了，不得已将家里的存货出售。二，暂时遇到经济困难的中产阶级。三，买进卖出的投资分子，对旧货行情相当熟悉的贩子，敢于冒风险买进卖出来获利。真正穷到根的是没东西可以到旧货店寄售了，如果他真有点值钱东西直接奔“押店”换线了。所以在社会动乱民不聊生时，此类营生反而十分兴旺，无论是政权更替、动荡还是战乱、青黄不接都会促进此类行业的兴旺发展，无论是政权更替前还是上世纪六七十年代上海旧货业交投两旺就是一个明证。 我比较好奇现在此类新型的二手店中，“卖”和“买”都是谁？她们肯定不会是民不聊生的主，不会是因为“调头寸”来出售包包，而买进的朋友是因为贪便宜吗？因为没有实际的采访，不敢妄加评论。不知道读者是否了解其中的真相，是否参与过其中的买卖？可以在评论区参与讨论。Emerging within the vicinity of "Jufu Chang" are a number of new establishments that have piqued my curiosity. Upon closer inspection, I discovered that these shops specialize in second-hand goods, though not in the traditional sense of worn-out items; rather, they offer an array of pristine luxury products, predominantly featuring high-end handbags from renowned brands.
卖包也收包
2015年元旦起七天，路易威登携手日本艺术家村上隆在巨鹿路上打造的快闪空间，迷你影院（巨鹿路818号）就是借用了上图这家二手店铺，无论是原来的店家和现在看到都是较为冷清。 This revelation sparked my interest, prompting me to explore the existence of similar shops in other areas. A careful examination revealed that such establishments have been present for quite some time on Xinle Road. This location, adjacent to the Shaanxi South Road area, was historically notorious for the sale of counterfeit goods. As pedestrians passed by, the incessant calls of "Bags, watches, would you like to buy?" filled the air. While the sale of counterfeit products has faced increasing scrutiny, the demand for luxury items remains. Consequently, this has evolved into a legitimate second-hand market, allowing for normal business operations.
Interestingly, this business model has been gaining traction in Hangzhou for several years. Many may have encountered similar concepts through short videos showcasing shops that specialize in the acquisition, consignment, and authentication of designer handbags, indicating a well-established operational framework.In discussing the trade of second-hand goods, one cannot overlook the broader context of the antique industry. Tracing the lineage of this commerce leads us to the realm of pawnshops, where the exchange of goods for monetary value has long been practiced.ically, pawnshops served as a crucial resource for individuals from all walks of life in times of urgent need, providing a means to "adjust their finances." Whether in the course of conducting business or managing household expenses, there are moments when one might face financial distress or struggle to make ends meet. During such times, individuals could pawn items that were not immediately necessary yet held some value, thereby navigating through their difficulties. Naturally, the pawnbroker would reap substantial returns from these transactions.Historical records indicate that the earliest pawnshops in China emerged during the Northern and Southern Dynasties, with the first mention of pawn transactions found in the "Book of the Later Han: Biography of Liu Yu," which states, "The rewards given to Yu were pawned to the Hu Yi." In ancient China, pawning often involved the use of movable property, such as clothing, as collateral. The pawnshop would assess the value of the pledged item, provide a cash loan at a discounted rate, and subsequently collect principal and interest over time. Should the borrower fail to redeem the item by the due date, the pawnshop would seize the collateral; in some cases, real estate could also serve as security. This operational model can be regarded as a precursor to modern financial institutions, akin to mortgage banks, and shares similarities with contemporary practices like equity pledging.In earlier times, consignment sales predominantly took place in second-hand shops, exemplified by the well-known "Huaiguo Jiu" among Shanghainese. Beyond simply reselling bulk discarded items, these shops profited from citizens' consignment of goods. Typically, the items consigned were smaller valuables, such as imported luxury watches, fountain pens, jade artifacts, and gold or silver jewelry. Citizens would present their items to the shop's experts for authentication and agree on a consignment price before placing them for sale. Upon a successful transaction, the shop would deduct a customary commission from the sale proceeds, remitting the remainder to the consignor. If an item remained unsold for several weeks, the shop would encourage the consignor to lower the price until they either agreed to do so or opted to reclaim their item.
雁荡路上的二手店经营的内容较多
This consignment model saw a resurgence after the reform and opening-up period, particularly at the Modern Electronics City located at the intersection of Xiangyang Road and Fuxing Middle Road. At that time, a strategy known as "Zhou Zhou Die" was employed to attract customers, wherein items that failed to sell within a week would see their prices reduced by a certain percentage in the following week. As weeks passed, prices would drop significantly, creating a psychological game between buyers and sellers. If the price dipped below the seller's threshold, they would reclaim their consigned items, leaving potential buyers with missed opportunities. This approach effectively mirrored the mechanics of a Dutch auction.Old goods shops at the time also offered the option to purchase items outright. However, this entailed risks for the shop owners, who needed to ensure the authenticity of the goods. It required the discerning eye of an expert appraiser to guard against counterfeit items. Consequently, the purchase prices offered were often kept low to secure a reliable profit margin, while consignors could expect timely payment for their goods.The sellers in this marketplace typically fell into a few categories: first, families that had once enjoyed wealth but had since fallen on hard times, compelled to liquidate their household treasures; second, middle-class individuals facing temporary economic difficulties; and third, savvy investors and resellers well-versed in the second-hand market, willing to take risks to buy and sell for profit. Those truly destitute often had nothing of value to consign; if they possessed any items of worth, they would likely resort to pawning them for immediate cash.Thus, during times of social upheaval and widespread hardship, such enterprises often thrived. Political transitions, turmoil, and warfare, along with periods of scarcity, have historically catalyzed the growth of these industries. The bustling trade in second-hand goods in Shanghai during the 1960s and 1970s serves as a poignant testament to this phenomenon.I find myself intrigued by the clientele of these contemporary second-hand shops: who are the "sellers" and "buyers" in this new market? It is unlikely that the sellers are those struggling to make ends meet, parting with their luxury handbags out of financial desperation. Perhaps the buyers are motivated by the allure of bargains? Without concrete interviews or evidence, I hesitate to speculate further. I wonder if readers possess insights into this dynamic or have participated in such transactions themselves. Please feel free to share your thoughts and experiences in the comments section.
|
