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ChinaUnicomGuidelinesforBREWDevelopers
September29,2002
TableofContents
TableofContents 3
1 ChinaUnicomBREWServicesGuidelines 6
1.1 ChinaUnicom’sBREWStrategy 6
2 BREWApplicationPreparation(BREW应用的准备) 7
2.1 ChinaUnicomBREWApplicationStrategy（中国联通BREW应用策略） 7
2.1.1 BREWApplicationOverview（BREW应用概况） 7
2.1.2 BREWApplicationCategories（BREW应用的种类） 7
2.1.3 CurrentApplications（目前的应用） 8
2.1.4 NumbersOfApplications（应用的数目） 8
2.2 PreviewingApplicationIdeas（预评应用的概念） 9
2.3 ConformancetoBREWStandardBusinessModel（与BREW标准商业模式的一致性） 9
2.4 ApplicationUserInterface（应用用户界面） 10
2.4.1 Language（语言） 10
2.4.2 ChinaUnicomBREWServicesBranding（中国联通BREW服务的品牌策略） 10
2.4.3 Navigation（指导） 10
2.4.4 InformationScreen（信息显示器） 10
2.4.5 ContentDiscloser（内容提示器） 11
2.4.6 AirtimeUsageDisclosure（使用时间的显示） 11
2.4.7 PrivacyDisclosure（个人信息显示） 12
2.5 CommercialExtensionSupport（商业外延支持） 12
2.5.1 CarrierExtensionSupport（运营商外延支持） 12
2.5.2 JavaVMandBrowserSupport（JavaVM和浏览器支持） 12
2.5.3 ViewersandotherUtilities（阅览器和其它工具） 12
2.6 Security（安全） 12
2.6.1 PermissionAccessRestrictions（许可访问限制） 12
2.6.2 TRUEBREWTesting（TRUEBREW测试） 13
2.6.3 ExternalContentServers（外部内容服务器） 13
2.7 BREWApplicationDocumentation（BREW应用文档） 13
2.7.1 ApplicationUsersGuide（应用用户指南） 13
2.7.2 CustomerSupportDocuments（客户支持文档） 14
2.7.3 TestPlanandResults（测试计划和结果） 15
2.7.4 CompanyProfile（公司简介） 15
2.8 ApplicationPricing（应用的定价） 15
2.8.1 PriceLocking（价格锁定） 15
2.8.2 TypicalPriceRanges（典型的价格范围） 16
2.8.3 AcceptablePricePlans（可接受的价格计划） 16
2.8.4 BREWApplicationPricingNegotiationProcess（BREW应用定价的商议流程） 17
2.8.5 RequestaPricePlanChange（要求一个价格计划的改变） 17
2.8.6 ExternalContentPricing&Disclosure（外部内容的定价与披露） 17
2.9 RequiredLegalAgreements（必需的法律协议） 17
3 ApplicationSelectionProcess（应用选择流程） 18
3.1 InitialApplicationScreening（初始应用的筛选） 18
3.1.1 Filtering（筛选） 18
3.1.2 ConformancetoGuidelines（与指导规范一致） 18
3.1.3 Suitability（适应性） 18
3.1.4 Saturation（饱和） 18
3.2 ApplicationTesting（应用测试） 19
3.2.1 RequiredTestingMaterials（必需的测试材料） 19
3.2.2 Carrier-SpecificTesting（运营商的专有测试） 19
3.2.3 CarrierUserTrials（运营商用户的测试） 19
3.3 DeveloperSupportEvaluation（开发商支持评估） 19
3.3.1 Interactionchannel（交互渠道） 19
3.3.2 FeedbackonNon-Selection（对未选中应用的反馈） 20
4 BREWApplicationsintheChinaUnicomCatalog（在中国联通目录中的BREW应用 21
4.1 BREWApplicationMarketing（BREW应用的市场活动） 21
4.1.1 BREWApplicationPlacementwithintheChinaUnicomCatalog（BREW应用在中国联通目录中的放置） 21
4.1.2 BREWApplicationPreviewText（BREW应用的预览文字） 21
4.1.3 ChinaUnicomWebSite(s)（中国联通的网站） 22
4.1.4 JointPressReleases（联合新闻发布） 22
4.1.5 OtherMarketingActivitiesDeterminedbyChinaUnicom（中国联通决定的其它市场活动） 22
4.2 ApplicationDeveloperSubscriberSupport（应用开发商订阅支持） 22
4.2.1 DeveloperResponsibilities（开发商责任） 22
4.2.2 HoursofOperation（运营时间） 22
4.2.3 ServiceLevelExpectation（服务级别期满） 23
4.3 DemonstrationVersionsofApplications（应用的演示版本） 23
4.4 CatalogActivationSchedule（目录激活计划） 23
4.4.1 Schedule（计划） 23
4.4.2 Regionalvs.UniversalRelease（区域性或普遍的发布） 23
4.4.3 DeveloperNotificationofApplicationStatus（对开发商关于应用状态的通知） 23
4.5 DeveloperPayment（对开发商的付款） 24
4.6 Reporting（报告） 24
4.7 RemovalfromCatalog（从目录中删除） 24
4.8 NotificationofRequiredApplicationRepair（对要求的应用修改的通知） 24
4.9 CarrierRequiredPriceChanges（运营商要求的价格改变） 24
4.10 ApplicationRecall（应用回叫） 25
4.10.1 RecallProcess（回叫流程） 25
4.10.2 ProsecutionforMaliciousApplications（对问题应用的投诉） 25
4.11 RequestingCreditsorotherClarifications（要求信誉或其它说明） 25
5 GettingStarted（启动） 26
ChinaUnicomGuidelinesforBREWDevelopers
ThepurposeofthisdocumentistoprovideChinaUnicomanoutlineoftopicstheywillwantorneedtocoverinBREWdocumentationprovidedtoOriginalEquipmentManufacturers(OEMs)andContentprovidersandBREWapplicationdevelopers.Thisoutlineisneitherall-inclusivenoriseverytopicnecessarilyrequired.
ThisdocumentcanbedistributedtoallpotentialBREWdevelopersthroughtheBREWDeveloperExtranetsupportedbyQUALCOMM.ChinaUnicomshouldreviewthisoutlineandcustomizeitfortheirbusinesspurposes.Uponcompletion,ChinaUnicommaysubmitaPDFrenditiontoQUALCOMMforinclusionontheBREWDeveloperExtranet.
Thefollowingisasampleoutline,withtextexplainingthetypeofcontentincludedinthedefinedsection.
ChinaUnicom’sBREWStrategy
DocumentChinaUnicom’sstrategyforBREW.Thiscouldincludewhattypeofapplicationswillbeused,criteriafordeveloperselection,futureproductplans,etc.ProvidedemographicdataonChinaUnicom’stargetsubscriberbaseforBREWandthefocusofCarrierapplicationstrategy.
TargetMarkets
InitialtargetmarketsforBREWServicesatChinaUnicomareConsumersandEnterprisesmarkets(businesstobusiness).BREWConsortiummembersareencouragedtoanticipatethetypesoffeaturesandapplications,whichwillbeofinteresttothesetypesofcustomersbasedontheconsortiummember’sownprimaryorsecondaryresearch.
BREWApplicationPreparation(BREW应用的准备)
ChinaUnicomBREWApplicationStrategy（中国联通BREW应用策略）
BREWApplicationOverview（BREW应用概况）
BriefdiscussiononwhattypesofapplicationstheCarrierismostinterestinginobtaining.Whattypesofapplicationswillnotbesupported.MaywanttodiscusswhatpermissionlevelswillbeallowedwithintheCarriernetwork(e.g.,Ifyourapplicationwillrequirenetworkaccess,referencesectionxxofthisdocumentforfurtherdetail).
QuestionstoConsiderforthissection
Whattypesofapplicationsareyoumostinterestedinobtaining?
AretheretypesofapplicationsthatwillnotbeallowedonUnicom’snetwork?Ifsowhattypesofapplications?
BREWApplicationCategories（BREW应用的种类）
ChinaUnicomwillprovidemultipletypesofapplications.Forcustomereaseofselection,ChinaUnicomwillmostlikelywanttocategorizeapplicationsbasedonapplicationusage.ExamplesofthesecategoriesareGames,Financial,Utilities,Internet,Reference,etc.ThiswillhelpdevelopersdeterminewhatareastheCarrieriscurrentlyinterestedinsupporting.
QuestionstoConsiderforthissection
WhatarethecategoriesUnicomwillmakeavailableonthecatalog?
HowwillUnicomusenestedcategories?
HowwillUnicomdecidewhatapplicationsappearineachcategory?
Whenprovincesmanagetheirowncatalogs,whowilldeterminetheapplicationcategories?
HowfrequentlywillChinaUnicomupdatetheircatalog?
CurrentApplications（目前的应用）
ChinaUnicomshouldprovideaURLlinktotheirlistofcurrentdeployedapplicationswithabriefdescriptionofeach.Thiswillhelpdevelopersknowifareasarealreadysaturated.
QuestionstoConsiderforthissection
Willtherebeawebsitethatlistscurrentdeployedapplicationswithasummaryofeach?WhatistheURL?
NumbersOfApplications（应用的数目）
DefinehowmanyapplicationsChinaUnicomwantstosupportineachcategorytoavoidcustomerconfusion.
QuestionstoConsiderforthissection
Istherealimitonthenumberofapplicationsineachcategory?Forexample,willChinaUnicomallowonly20gameapplications?
HowmanysimilarapplicationswillUnicomallow?Forexample,howmanybowlingapplicationswillUnicommakeavailableontheircatalog?
HowmanyapplicationsdoesUnicomplantoofferatthefollowingpointsintime:
December18,2002(FriendlyUsertrial)
ChineseNewYear(February4,,2003)(Pre-launchmarketing)
April18,2003(CommercialLaunch)
WhatincentiveswillUnicomofferdeveloperstoproduceahighvolumeofapplications?
PreviewingApplicationIdeas（预评应用的概念）
ChinaUnicommaywanttoprovideamethodfordeveloperstorunideaspasttheChinaUnicombeforeeitherentityinvestsdevelopmentand/ormarketingdollars.
QuestionstoConsiderforthissection
WhoaretheChinaUnicomcontactsthatdeveloperscantalktoregardingBREWapplications?
HowcanChinaUnicomcontactsforBREWApplicationsbereached?
WhatisareasonableperiodoftimetoexpectananswerfromChinaUnicomregardinglevelofinterestinaproposedapplication?
ConformancetoBREWStandardBusinessModel（与BREW标准商业模式的一致性）
ChinaUnicomshouldexplicitlystatewhatprocessesthedevelopershouldfollowwithinthestandardQUALCOMMBREWbusinessmodel.Examplesinclude,signingapplications,TRUEBREWtesting,andQUALCOMMresponsiblefordeveloperpayment.
QuestionstoConsiderforthissection
DoesUnicomunderstandthecurrent“standard”BREWapplicationbusinessmodel?Whatmodificationsmayberequired?
Howdoapplicationstransitionfromconcepttoapplications?
Forcarriermanagedapplications,whenwillapplicationdevelopersbepaid?
WilltestingfollowTrueBREWTesting?IfnotdocumentvariancesintestingproceduresandprovidethetestingscenariostoQUALCOMMforinclusionontheDeveloperExtranet.
ApplicationUserInterface（应用用户界面）
Language（语言）
Whatlanguage(s)doesChinaUnicomrequireapplicationstosupport?Specifythatapplicationssupportingmultiplelanguagesshoulddosoinasingleapplication.
ChinaUnicomBREWServicesBranding（中国联通BREW服务的品牌策略）
ChinaUnicommayhaveabrandingstrategythatappliestoallapplications.ChinaUnicomwouldneedtoprovidetodevelopersanyapplicationrequirementsforbranding.ThissectionwillapplymostdirectlytocarriermanageddeveloperswhereChinaUnicommaintainsthebusinessrelationshipwiththedeveloper.
QuestionstoConsiderforthissection
WhatistheChinaUnicombrandnameforBREWservices?
WillChinaUnicomrequireapplicationstodisplayaChinaUnicomlogowithintheapplication?Atwhatpointinapplicationexecutionmustthelogobedisplayed(IE:atapplicationlaunch).Whowillprovideapplicationdevelopersspecificationsforlogouseage?
Navigation（指导）
ChinaUnicomwillneedtoprovidedevelopersanyCarrierapplicationsspecificrequirementsonhowtonavigatewithinBREWapplications.Mayalsorequireabitmapforjumpscreen.
InformationScreen（信息显示器）
ChinaUnicommayrequirespecificinformationscreenswithinapplications.
QuestionstoConsiderforthissection
Whatofthefollowinginformationisrequiredforcustomersupportpurposes?
Applicationversionnumber
Applicationpublishingdate
Applicationdevelopersupportcontactmethods(emailandphonenumber)
Applicationsize
Applicationcopyrightinformation
ContentDiscloser（内容提示器）
Aspecialinstanceoftheinformationscreenmaycenteroncontentfornetwork-enabledapplications.Theconsumershouldbemadeawareofanycontentstreamsrequiredtosupportanapplication,aswellasanyadditionalongoingpurchaserequirementsforthatcontent.
QuestionstoConsiderforthissection
WillUnicomrequireastatementwhenanapplicationrequiresadditionalcontentstosupportanapplicationaswellasanyadditionalpurchaserequirements.Forexample,ifanapplicationrequiresaseparatesubscriptiontocontentbeyondthepriceoftheapplicationitselfsuchasastreamingvideoplayerapplication.Theapplicationmaycost15RMBtodownloadbutaccessingthecontent(streamingvideos)maybeanadditionalpricebeyondthe15RMB.HowwillUnicomnotifysubscribersofthistypeofapplicationandcontentpricing?
AirtimeUsageDisclosure（使用时间的显示）
Clarifyhowminutes-of-usechargesassociatedwithapplicationdownload,contentdownloadandSMStrafficwillbedifferentiatedfromBREWapplicationusage.
QuestionstoConsiderforthissection
WillChinaUnicomclearlystatetheairtimechargesandorpacketchargesassociatedwithapplicationandcontentdownloadsaswellasSMStraffictosubscribers?Ifso,howwillthesechargesbeconveyed?
PrivacyDisclosure（个人信息显示）
AnotherpotentialinformationscreenmaypertaintoPrivacyDisclosure.SomeChinaUnicommaymakethisarequirementoftheapplicationandothersmayhandlethisoutsidetheapplication.
CommercialExtensionSupport（商业外延支持）
CarrierExtensionSupport（运营商外延支持）
Explaindeveloperincludedextensions,3rdpartysharewareextensions,and3rdpartypricedextensions.ExplainCarrierrulesforusingextensionsacrossmultipleapplications(sharedextension).LinktoCarriersanctionedextensions.LinktoQUALCOMMforhowpricedextensionssupportedfrombusinessmodelstandpoint.
JavaVMandBrowserSupport（JavaVM和浏览器支持）
ChinaUnicomwillneedtodiscusshowBrowsers,VMsandotherenablerextensionswillbesupported.Discussprocessforrequestinganewenablerextension.
ViewersandotherUtilities（阅览器和其它工具）
ChinaUnicomwillneedtoprovidealistofsupportedviewersandutilitiesallowedwithintheirBREWapplications/environment.
Security（安全）
PermissionAccessRestrictions（许可访问限制）
DiscusswhatBREWapplicationpermissionssupportedbytheCarrier.Carrier’srequirementsforallowingaccesstothefilesystem,TAPI,networkorotherBREWAPIs.DevelopersmayberequiredtohavemorerigiddocumentationandsupportplansbeforetheCarrierallowsapplicationtohaveaccesstosomeofthesepermissionlevels.
QuestionstoConsiderforthissection
DoesUnicomhavecustomersatisfactionguidelinesdevelopersneedtobeawareofindesigningapplicationfunctionality?
TRUEBREWTesting（TRUEBREW测试）
DirectdeveloperstoQUALCOMMsitefordetailsaboutTRUEBREW?testing.DocumentanyChinaUnicomspecifiedvariancestoTrueBREWtestinganddeterminehowtodistributetheChinaUnicomtestingprocessandscenariostoapplicationdevelopers.
ExternalContentServers（外部内容服务器）
ChinaUnicommayhaveadditionalproceduresaroundapplicationsrequestingnetworkaccessprivilege.
QuestionstoConsiderforthissection
WhatrequirementswillChinaUnicomspecifyforcontentserversregardingthefollowing:
Contentserveruptimerequirements
Contentserverupgradeandtestingpolicy
Redundancy
CustomerSupport
BREWApplicationDocumentation（BREW应用文档）
ApplicationUsersGuide（应用用户指南）
CarriermayrequirethedevelopertoprovideUserGuidesforeachapplicationasappropriate.ThesemaybepostedonaCarrierwebsiteorlinkedbacktodevelopersite.ChinaUnicomshouldspecifywhatformats,content,etc.isrequired.
CustomerSupportDocuments（客户支持文档）
SpecifywhatthedevelopermustprovidetosupporttheCarrierBREWsupportplan,includingescalationcontacts,SLA,anddocuments.
QuestionstoConsiderforthissection
Whatdocumentationisrequired?
Whatformatandlanguage(s)isrequired?
Wherewillinformationbeposted?
Howfrequentlyshoulddocumentationbeupdated?
TestPlanandResults（测试计划和结果）
ChinaUnicomwillneedtodetailouttheirtestingrequirementsforapplicationacceptancefromadeveloper,beyondTRUEBREWtesting.Thismaymeanaccesstodevelopertestplans,results,etc.
QuestionstoConsiderforthissection
WhatvariancetoTrueBREWTestingisrequired?
WherearetheChinaUnicomtestingrequirementsposted?
HowfrequentlywilltheChinaUnicomtestscenariosbeupdated?
CompanyProfile（公司简介）
SpecifyanybackgroundinformationrequiredfromthedeveloperbeforeinitiationofbusinessbetweenthedeveloperandtheCarrier.
Questionstoconsiderforthissection
WhichofthefollowingdoesChinaUnicomrequiretoallowadeveloperaccesstoapplicationdistributionontheirnetwork:
BREWDeveloperAuthentication
ValueAddedServicesLicenseInformation
Certifiedfinancialstatements
ApplicationPricing（应用的定价）
PriceLocking（价格锁定）
SpecifyifapricelockisrequiredtodobusinesswiththeCarrier.BREWsupportsNoLock,6-monthLock,or1-yearLock.
Questionstoconsiderforthissection
Howoftenwilldevelopersbeallowedtochangeapplicationpricing?
TypicalPriceRanges（典型的价格范围）
ChinaUnicommayhavepricerangeguidelinesbasedontypesofapplications.Thesemayberecommendationsorrequirements.
Questionstoconsiderforthissection
HowwillapplicationpricingbedeterminedandbywhomatChinaUnicom?
WhatarethetargetpricesthatChinaUnicombelievesarereasonabletopayapplicationdevelopers?
IstheremarketresearchthatChinaUnicomcansharewithapplicationdevelopersthatoffersinsightintosubscriberpricingpreferences?
AcceptablePricePlans（可接受的价格计划）
Alistofpriceplanssupportedbythecarrier.SomeChinaUnicommaynotsupportallBREWstandardpriceplans.
Questionstoconsiderforthissection
WillChinaUnicomsupportthefollowingpricingmethods?
DemopricingSubscriptionpricing
ElapsedTimepricing
NumberofUsespricing
Singlepricepurchasepricing
BREWApplicationPricingNegotiationProcess（BREW应用定价的商议流程）
ChinaUnicomwillberesponsiblefordevelopingtheirowninternalprocessfornegotiatingwithdevelopersonapplicationdevelopmentandpricing.Thisnegotiationprocessshouldbeexplainedtothedeveloperinthissection.
RequestaPricePlanChange（要求一个价格计划的改变）
ChinaUnicomneedstoinformdevelopersiftheyhaveadditionalrequirementsonrequestingapriceplanchangeorifthedeveloperjustconformstoBREWstandardprocesses.ChinaUnicomshouldalsohaveproceduresandprocessesinplacetorequestapricechangefromadeveloper.
ExternalContentPricing&Disclosure（外部内容的定价与披露）
ChinaUnicomshouldprovideprocessfordevelopertodiscloseadditionalchargesassociatedwiththeapplication(e.g.,contentfromexternalsources).
RequiredLegalAgreements（必需的法律协议）
DetailwhatlegalagreementswillberequiredbyChinaUnicomifany.
ApplicationSelectionProcess（应用选择流程）
InitialApplicationScreening（初始应用的筛选）
Filtering（筛选）
ChinaUnicomwillneedtoexplainglobalfilteringrulesandad-hocrulesforApplicationselection.
Questionstoconsiderinthissection
HowareapplicationsselectedforinclusionintheChinaUnicomcatalog?
WhatcouldexcludeanapplicationfromtheChinaUnicomcatalog?
ConformancetoGuidelines（与指导规范一致）
ChinaUnicomshouldprovidetheirownspecificapplicationguidelinesthattheyexpectadevelopertomeet(i.e.,thisdocument).Ifthedeveloperdoesnotmeet,theapplicationmostlikelywillnotbeselected.
Suitability（适应性）
ChinaUnicomwillneedtodevelopmethodsfordeterminingtheircriteriaforApplicationselection.TheremaybecertainfamiliesofapplicationsthattheCarrierwillnotprovide(e.g.,porn).Thismaybedynamicbasedoncurrentcampaignsandtrendanalysis.
Saturation（饱和）
ChinaUnicommaystoplookingforcertaintypesofapplicationsbecausetheyarealreadyofferinganumberinthatcategory.
ApplicationTesting（应用测试）
RequiredTestingMaterials（必需的测试材料）
ChinaUnicomwillneedtodeveloptheirowncriteriaforwhatdocumentationwillberequiredfortestingiftheydetermineTrueBREWTestingisnotdesired.Testingdocumentationconsistoftestplansandtestresultstemplates.
Carrier-SpecificTesting（运营商的专有测试）
ChinaUnicommayperformadditionaltestingbeyondTRUEBREW?testing.Thisshouldbeexplainedtothedeveloperinthissection.
CarrierUserTrials（运营商用户的测试）
ChinaUnicommayperformusertrialswheretheywanttodistributeapplicationsfortestingpurposes.Thissectionwoulddescribepoliciesandpayment/non-paymentissues.
DeveloperSupportEvaluation（开发商支持评估）
Interactionchannel（交互渠道）
QUALCOMMwillprovidedevelopersnotificationatthefollowingmilestones:
Whenthedeveloper’sapplication(s)hasbeensubmittedtoChinaUnicom,
WhentheCarrieractivatestheapplicationinaproductioncatalog,and
WhentheCarrierdeletestheapplicationfromtheCarrierExtranetView.
QUALCOMMfeelsthisissufficientcommunicationonapplicationstatus,butiftheCarrierwantstoestablishadditionalcommunicationmilestoneswiththedeveloper,theywouldbeexplainedinthissection.IftheCarriersetsupthischannel,alsodefinetheavenue(s)ofcommunication(e.g.,email,phone,web).
FeedbackonNon-Selection（对未选中应用的反馈）
Explainhowapplicationdeveloperwillbenotifiedofnon-selectionoftheirapplication.ChinaUnicommayalsowanttonotifythedeveloperofactivitiessuchas“wewillreconsideryourapplicationin6-months.”
BREWApplicationsintheChinaUnicomCatalog（在中国联通目录中的BREW应用
BREWApplicationMarketing（BREW应用的市场活动）
CertainmarketingactivitieswillbeinherentindeployingtheChinaUnicomBREWApplicationCatalogsuchas:
ApplicationplacementwithintheChinaUnicomCatalog
Applicationpreviewtext
ChinaUnicommayelecttoundertakeadditionaljointmarketingactivitieswithapplicationdevelopmentandcontentprovidercompaniesforthepurposesofincreasingsubscriberdemandforBREWservicessuchas:
ProvidingInformationtoDevelopersonaChinaUnicomWebSite
IssuingJointPressReleaseswithApplicationDevelopers
OtherMarketingActivitiesDefinedbyChinaUnicom
BREWApplicationPlacementwithintheChinaUnicomCatalog（BREW应用在中国联通目录中的放置）
Discusshowtheapplicationisplacedincategoriesandtheorderwithinthatcategoryonthephone.
BREWApplicationPreviewText（BREW应用的预览文字）
WhensubscribersaccessaBREWapplicationfromthecatalogpreviewtextwhichdescribestheapplicationmayappear.ChinaUnicomshouldspecifywhatisallowedwithinapplicationpreviewtextinthissection.ApplicationpreviewtextiswrittenbytheapplicationdevelopandisincludedwhentheapplicationissubmittedforTrueBREWTesting.
ChinaUnicomWebSite(s)（中国联通的网站）
IftheCarrierhasawebsitediscussingBREWandCarriersupportedapplications,whatthedevelopermustprovide.ThedevelopersmayberequiredtoprovideChinaUnicomitemssuchasanimatedGIF,applicationoverviewtext,andprivacydisclosuretohavetheirapplicationsincludedontheChinaUnicomwebsite.
JointPressReleases（联合新闻发布）
Specifyothermarketingactivitiesthatmightbeassociatedwithapplicationrelease.
OtherMarketingActivitiesDeterminedbyChinaUnicom（中国联通决定的其它市场活动）
ChinaUnicommayelecttosupportapplicationdevelopersthroughothermarketingactivitiessuchasfeaturingapplicationsinadvertising,attradeshowsandconsumerevents,orotheractivities.ChinaUnicomshouldspecifywhatdevelopersneedtodotobeconsideredforadditionalmarketingprogramsofferedbyChinaUnicominthissection.
ApplicationDeveloperSubscriberSupport（应用开发商订阅支持）
DeveloperResponsibilities（开发商责任）
DiscusshowChinaUnicomexpectstoworkwithDevelopersinsupportingcustomerissuespertainingtothedeveloper’sapplication.Provideageneraloverviewofthesupportmodel.Escalationresponsibilitiesanddesiredcontactmethodsshouldbeclearlyexplainedinthissection.
HoursofOperation（运营时间）
ChinaUnicomshoulddefinerequiredhoursfordevelopcustomersupportoperations.
ServiceLevelExpectation（服务级别期满）
ChinaUnicomshoulddefineexpectedtimelinerequirements,forproblemresolutionwhenapplicationproblemshavebeenescalatedtothedeveloper.
DemonstrationVersionsofApplications（应用的演示版本）
ChinaUnicommayhaveaspecificstrategyonproviding/notprovidingdemonstrationversionsofapplications.ThissectionshouldbeusedtoexplaintheCarrier’sstrategy.StrategiesmayincludeusingtheDemonstrationPricePlanprovidedbyQUALCOMMontheDeveloperExtranet,askingthedevelopertosupportwithintheapplication,orofferingforlimitedtimeforfreebeforestartingstandardpricing.
CatalogActivationSchedule（目录激活计划）
Schedule（计划）
SpecifyChinaUnicomprocessesaroundcatalogreleaseandupdates.WhatistheplannedupdateschedulefortheChinaUnicomcatalogofBREWapplications(e.g.,firstMondayofeverymonth,orupdateddailyorweekly).
Regionalvs.UniversalRelease（区域性或普遍的发布）
DoestheCarrierhavedifferentregionalcatalogsorasingleglobalcatalog?Ifthereareregionalcatalogs,howdoesadeveloperhavetopreparetheapplicationforthedifferentregions?Canadeveloperrequesttoonlybeinoneregion?
DeveloperNotificationofApplicationStatus（对开发商关于应用状态的通知）
ChinaUnicommaywanttoreferencetheQUALCOMMDeveloperExtranetexplainingthatitisQUALCOMM’sresponsibilitytonotifythedeveloperwhenacatalogcontainingtheDeveloper’sapplicationisactivated.
DeveloperPayment（对开发商的付款）
DevelopersfollowingthestandardapplicationprocesswillbepaidforapplicationdownloadsthroughstandardQUALCOMMBREWprocessasexplainedontheQUALCOMMBREWdeveloperextranet.ChinaUnicomwillspecifyhowcarriermanageddevelopersarepaid.
Reporting（报告）
ChinaUnicomshouldspecifywhatreportstheywillprovidetoapplicationdevelopersbeyondthestandardrepotsavailabletodevelopersontheQUALCOMMDevelopersExtranet..
RemovalfromCatalog（从目录中删除）
Usethissectiontodocumentpotentialreasonsanapplicationcouldbedeletedfromacatalog(e.g.,slowsales,marketingchange,customercomplaints)
NotificationofRequiredApplicationRepair（对要求的应用修改的通知）
Ifapplicationisflawedorcausingcustomersupportissues,carriermaynotifydeveloperthatrequireapatchwithinxdaysorwillrecallatdeveloperexpense.
CarrierRequiredPriceChanges（运营商要求的价格改变）
Duetobusinessconditionscarriermayneedtorequestthatadevelopermodifyanapplicationprice.
ApplicationRecall（应用回叫）
RecallProcess（回叫流程）
ChinaUnicommayreferencebacktotheCarrierExtranetforinformationabouthowapplicationrecallprocessworks.Thiswillexplaindevelopernotification,creditingtosubscriberbills,adjustmentstodeveloperpayment,andotherelementsoftheprocess.
ProsecutionforMaliciousApplications（对问题应用的投诉）
ChinaUnicomwilltakewhatactionforapplicationsthatareattemptedtobedistributedwithmaliciousintenttoimpactsubscriberservice,theChinaUnicomnetworkorother(define)aspectsofChinaUnicomorsubscriber’sexistence.
RequestingCreditsorotherClarifications（要求信誉或其它说明）
ChinaUnicommayreferenceQUALCOMMDeveloperExtranetsiteforinformationabouthowdeveloperidentifiesdiscrepancieswithbillingactivities.
GettingStarted（启动）
ProvideURLtoQUALCOMMBREWsiteforgettingstartedasaBREWdeveloper.MayincludeURLtoCarriersiteforCarrierspecificBREWinformationnotcontainedinthisdocument.
Index
Page12of26
QUALCOMMIncorporatedandChinaUnicomProprietaryandConfidential
QUALCOMMProprietary
Page3of26
错误！未定义样式。
UnicomBREWServicesGuidelines
UnicomBREWServicesGuideline
中国联通BREW开发商指南
QUALCOMMProprietary
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