QUALCOMMIncorporated5775MorehouseDriveSanDiego,CA.92121-1714U.S.A.
Copyright2002QUALCOMMIncorporated
AllRightsReserved
PrintedintheUnitedStatesofAmerica.
AlldataandinformationcontainedinordisclosedbythisdocumentareconfidentialandproprietaryinformationofQUALCOMMIncorporated,andallrightsthereinareexpresslyreserved.Byacceptingthismaterial,therecipientagreesthatthismaterialandtheinformationcontainedthereinareheldinconfidenceandintrustandwillnotbeused,copied,reproducedinwholeorinpart,noritscontentsrevealedinanymannertootherswithouttheexpresswrittenpermissionofQUALCOMMIncorporated.
ExportofthistechnologymaybecontrolledbytheUnitedStatesGovernment.DiversioncontrarytoU.S.lawprohibited.
QUALCOMMProprietary.
BINARYRUNTIMEENVIRONMENTFORWIRELESS,BREW,BREWSDK,andTRUEBREWaretrademarksofQUALCOMMIncorporated.
QUALCOMMisaregisteredtrademarkandregisteredservicemarkofQUALCOMMIncorporated.
Microsoft,Windows,andVisualStudioareeitherregisteredtrademarksortrademarksofMicrosoftCorporationintheUnitedStatesand/orothercountries.
MacintoshisaregisteredtrademarkofAppleComputer,Inc.
UNIXandX-WindowsaretrademarksofTheOpenGroup.
AdobeandAcrobataretrademarksofAdobeSystemsIncorporated.
Alltrademarksandregisteredtrademarksreferencedhereinarethepropertyoftheirrespectiveowners.
ChinaUnicomGuidelinesforBREWDevelopers
September29,2002
TableofContents
TableofContents 3
1 ChinaUnicomBREWServicesGuidelines 6
1.1 ChinaUnicom’sBREWStrategy 6
2 BREWApplicationPreparation(BREW应用的准备) 7
2.1 ChinaUnicomBREWApplicationStrategy(中国联通BREW应用策略) 7
2.1.1 BREWApplicationOverview(BREW应用概况) 7
2.1.2 BREWApplicationCategories(BREW应用的种类) 7
2.1.3 CurrentApplications(目前的应用) 8
2.1.4 NumbersOfApplications(应用的数目) 8
2.2 PreviewingApplicationIdeas(预评应用的概念) 9
2.3 ConformancetoBREWStandardBusinessModel(与BREW标准商业模式的一致性) 9
2.4 ApplicationUserInterface(应用用户界面) 10
2.4.1 Language(语言) 10
2.4.2 ChinaUnicomBREWServicesBranding(中国联通BREW服务的品牌策略) 10
2.4.3 Navigation(指导) 10
2.4.4 InformationScreen(信息显示器) 10
2.4.5 ContentDiscloser(内容提示器) 11
2.4.6 AirtimeUsageDisclosure(使用时间的显示) 11
2.4.7 PrivacyDisclosure(个人信息显示) 12
2.5 CommercialExtensionSupport(商业外延支持) 12
2.5.1 CarrierExtensionSupport(运营商外延支持) 12
2.5.2 JavaVMandBrowserSupport(JavaVM和浏览器支持) 12
2.5.3 ViewersandotherUtilities(阅览器和其它工具) 12
2.6 Security(安全) 12
2.6.1 PermissionAccessRestrictions(许可访问限制) 12
2.6.2 TRUEBREWTesting(TRUEBREW测试) 13
2.6.3 ExternalContentServers(外部内容服务器) 13
2.7 BREWApplicationDocumentation(BREW应用文档) 13
2.7.1 ApplicationUsersGuide(应用用户指南) 13
2.7.2 CustomerSupportDocuments(客户支持文档) 14
2.7.3 TestPlanandResults(测试计划和结果) 15
2.7.4 CompanyProfile(公司简介) 15
2.8 ApplicationPricing(应用的定价) 15
2.8.1 PriceLocking(价格锁定) 15
2.8.2 TypicalPriceRanges(典型的价格范围) 16
2.8.3 AcceptablePricePlans(可接受的价格计划) 16
2.8.4 BREWApplicationPricingNegotiationProcess(BREW应用定价的商议流程) 17
2.8.5 RequestaPricePlanChange(要求一个价格计划的改变) 17
2.8.6 ExternalContentPricing&Disclosure(外部内容的定价与披露) 17
2.9 RequiredLegalAgreements(必需的法律协议) 17
3 ApplicationSelectionProcess(应用选择流程) 18
3.1 InitialApplicationScreening(初始应用的筛选) 18
3.1.1 Filtering(筛选) 18
3.1.2 ConformancetoGuidelines(与指导规范一致) 18
3.1.3 Suitability(适应性) 18
3.1.4 Saturation(饱和) 18
3.2 ApplicationTesting(应用测试) 19
3.2.1 RequiredTestingMaterials(必需的测试材料) 19
3.2.2 Carrier-SpecificTesting(运营商的专有测试) 19
3.2.3 CarrierUserTrials(运营商用户的测试) 19
3.3 DeveloperSupportEvaluation(开发商支持评估) 19
3.3.1 Interactionchannel(交互渠道) 19
3.3.2 FeedbackonNon-Selection(对未选中应用的反馈) 20
4 BREWApplicationsintheChinaUnicomCatalog(在中国联通目录中的BREW应用 21
4.1 BREWApplicationMarketing(BREW应用的市场活动) 21
4.1.1 BREWApplicationPlacementwithintheChinaUnicomCatalog(BREW应用在中国联通目录中的放置) 21
4.1.2 BREWApplicationPreviewText(BREW应用的预览文字) 21
4.1.3 ChinaUnicomWebSite(s)(中国联通的网站) 22
4.1.4 JointPressReleases(联合新闻发布) 22
4.1.5 OtherMarketingActivitiesDeterminedbyChinaUnicom(中国联通决定的其它市场活动) 22
4.2 ApplicationDeveloperSubscriberSupport(应用开发商订阅支持) 22
4.2.1 DeveloperResponsibilities(开发商责任) 22
4.2.2 HoursofOperation(运营时间) 22
4.2.3 ServiceLevelExpectation(服务级别期满) 23
4.3 DemonstrationVersionsofApplications(应用的演示版本) 23
4.4 CatalogActivationSchedule(目录激活计划) 23
4.4.1 Schedule(计划) 23
4.4.2 Regionalvs.UniversalRelease(区域性或普遍的发布) 23
4.4.3 DeveloperNotificationofApplicationStatus(对开发商关于应用状态的通知) 23
4.5 DeveloperPayment(对开发商的付款) 24
4.6 Reporting(报告) 24
4.7 RemovalfromCatalog(从目录中删除) 24
4.8 NotificationofRequiredApplicationRepair(对要求的应用修改的通知) 24
4.9 CarrierRequiredPriceChanges(运营商要求的价格改变) 24
4.10 ApplicationRecall(应用回叫) 25
4.10.1 RecallProcess(回叫流程) 25
4.10.2 ProsecutionforMaliciousApplications(对问题应用的投诉) 25
4.11 RequestingCreditsorotherClarifications(要求信誉或其它说明) 25
5 GettingStarted(启动) 26
ChinaUnicomGuidelinesforBREWDevelopers
ThepurposeofthisdocumentistoprovideChinaUnicomanoutlineoftopicstheywillwantorneedtocoverinBREWdocumentationprovidedtoOriginalEquipmentManufacturers(OEMs)andContentprovidersandBREWapplicationdevelopers.Thisoutlineisneitherall-inclusivenoriseverytopicnecessarilyrequired.
ThisdocumentcanbedistributedtoallpotentialBREWdevelopersthroughtheBREWDeveloperExtranetsupportedbyQUALCOMM.ChinaUnicomshouldreviewthisoutlineandcustomizeitfortheirbusinesspurposes.Uponcompletion,ChinaUnicommaysubmitaPDFrenditiontoQUALCOMMforinclusionontheBREWDeveloperExtranet.
Thefollowingisasampleoutline,withtextexplainingthetypeofcontentincludedinthedefinedsection.
ChinaUnicom’sBREWStrategy
DocumentChinaUnicom’sstrategyforBREW.Thiscouldincludewhattypeofapplicationswillbeused,criteriafordeveloperselection,futureproductplans,etc.ProvidedemographicdataonChinaUnicom’stargetsubscriberbaseforBREWandthefocusofCarrierapplicationstrategy.
TargetMarkets
InitialtargetmarketsforBREWServicesatChinaUnicomareConsumersandEnterprisesmarkets(businesstobusiness).BREWConsortiummembersareencouragedtoanticipatethetypesoffeaturesandapplications,whichwillbeofinteresttothesetypesofcustomersbasedontheconsortiummember’sownprimaryorsecondaryresearch.
BREWApplicationPreparation(BREW应用的准备)
ChinaUnicomBREWApplicationStrategy(中国联通BREW应用策略)
BREWApplicationOverview(BREW应用概况)
BriefdiscussiononwhattypesofapplicationstheCarrierismostinterestinginobtaining.Whattypesofapplicationswillnotbesupported.MaywanttodiscusswhatpermissionlevelswillbeallowedwithintheCarriernetwork(e.g.,Ifyourapplicationwillrequirenetworkaccess,referencesectionxxofthisdocumentforfurtherdetail).
QuestionstoConsiderforthissection
Whattypesofapplicationsareyoumostinterestedinobtaining?
AretheretypesofapplicationsthatwillnotbeallowedonUnicom’snetwork?Ifsowhattypesofapplications?
BREWApplicationCategories(BREW应用的种类)
ChinaUnicomwillprovidemultipletypesofapplications.Forcustomereaseofselection,ChinaUnicomwillmostlikelywanttocategorizeapplicationsbasedonapplicationusage.ExamplesofthesecategoriesareGames,Financial,Utilities,Internet,Reference,etc.ThiswillhelpdevelopersdeterminewhatareastheCarrieriscurrentlyinterestedinsupporting.
QuestionstoConsiderforthissection
WhatarethecategoriesUnicomwillmakeavailableonthecatalog?
HowwillUnicomusenestedcategories?
HowwillUnicomdecidewhatapplicationsappearineachcategory?
Whenprovincesmanagetheirowncatalogs,whowilldeterminetheapplicationcategories?
HowfrequentlywillChinaUnicomupdatetheircatalog?
CurrentApplications(目前的应用)
ChinaUnicomshouldprovideaURLlinktotheirlistofcurrentdeployedapplicationswithabriefdescriptionofeach.Thiswillhelpdevelopersknowifareasarealreadysaturated.
QuestionstoConsiderforthissection
Willtherebeawebsitethatlistscurrentdeployedapplicationswithasummaryofeach?WhatistheURL?
NumbersOfApplications(应用的数目)
DefinehowmanyapplicationsChinaUnicomwantstosupportineachcategorytoavoidcustomerconfusion.
QuestionstoConsiderforthissection
Istherealimitonthenumberofapplicationsineachcategory?Forexample,willChinaUnicomallowonly20gameapplications?
HowmanysimilarapplicationswillUnicomallow?Forexample,howmanybowlingapplicationswillUnicommakeavailableontheircatalog?
HowmanyapplicationsdoesUnicomplantoofferatthefollowingpointsintime:
December18,2002(FriendlyUsertrial)
ChineseNewYear(February4,,2003)(Pre-launchmarketing)
April18,2003(CommercialLaunch)
WhatincentiveswillUnicomofferdeveloperstoproduceahighvolumeofapplications?
PreviewingApplicationIdeas(预评应用的概念)
ChinaUnicommaywanttoprovideamethodfordeveloperstorunideaspasttheChinaUnicombeforeeitherentityinvestsdevelopmentand/ormarketingdollars.
QuestionstoConsiderforthissection
WhoaretheChinaUnicomcontactsthatdeveloperscantalktoregardingBREWapplications?
HowcanChinaUnicomcontactsforBREWApplicationsbereached?
WhatisareasonableperiodoftimetoexpectananswerfromChinaUnicomregardinglevelofinterestinaproposedapplication?
ConformancetoBREWStandardBusinessModel(与BREW标准商业模式的一致性)
ChinaUnicomshouldexplicitlystatewhatprocessesthedevelopershouldfollowwithinthestandardQUALCOMMBREWbusinessmodel.Examplesinclude,signingapplications,TRUEBREWtesting,andQUALCOMMresponsiblefordeveloperpayment.
QuestionstoConsiderforthissection
DoesUnicomunderstandthecurrent“standard”BREWapplicationbusinessmodel?Whatmodificationsmayberequired?
Howdoapplicationstransitionfromconcepttoapplications?
Forcarriermanagedapplications,whenwillapplicationdevelopersbepaid?
WilltestingfollowTrueBREWTesting?IfnotdocumentvariancesintestingproceduresandprovidethetestingscenariostoQUALCOMMforinclusionontheDeveloperExtranet.
ApplicationUserInterface(应用用户界面)
Language(语言)
Whatlanguage(s)doesChinaUnicomrequireapplicationstosupport?Specifythatapplicationssupportingmultiplelanguagesshoulddosoinasingleapplication.
ChinaUnicomBREWServicesBranding(中国联通BREW服务的品牌策略)
ChinaUnicommayhaveabrandingstrategythatappliestoallapplications.ChinaUnicomwouldneedtoprovidetodevelopersanyapplicationrequirementsforbranding.ThissectionwillapplymostdirectlytocarriermanageddeveloperswhereChinaUnicommaintainsthebusinessrelationshipwiththedeveloper.
QuestionstoConsiderforthissection
WhatistheChinaUnicombrandnameforBREWservices?
WillChinaUnicomrequireapplicationstodisplayaChinaUnicomlogowithintheapplication?Atwhatpointinapplicationexecutionmustthelogobedisplayed(IE:atapplicationlaunch).Whowillprovideapplicationdevelopersspecificationsforlogouseage?
Navigation(指导)
ChinaUnicomwillneedtoprovidedevelopersanyCarrierapplicationsspecificrequirementsonhowtonavigatewithinBREWapplications.Mayalsorequireabitmapforjumpscreen.
InformationScreen(信息显示器)
ChinaUnicommayrequirespecificinformationscreenswithinapplications.
QuestionstoConsiderforthissection
Whatofthefollowinginformationisrequiredforcustomersupportpurposes?
Applicationversionnumber
Applicationpublishingdate
Applicationdevelopersupportcontactmethods(emailandphonenumber)
Applicationsize
Applicationcopyrightinformation
ContentDiscloser(内容提示器)
Aspecialinstanceoftheinformationscreenmaycenteroncontentfornetwork-enabledapplications.Theconsumershouldbemadeawareofanycontentstreamsrequiredtosupportanapplication,aswellasanyadditionalongoingpurchaserequirementsforthatcontent.
QuestionstoConsiderforthissection
WillUnicomrequireastatementwhenanapplicationrequiresadditionalcontentstosupportanapplicationaswellasanyadditionalpurchaserequirements.Forexample,ifanapplicationrequiresaseparatesubscriptiontocontentbeyondthepriceoftheapplicationitselfsuchasastreamingvideoplayerapplication.Theapplicationmaycost15RMBtodownloadbutaccessingthecontent(streamingvideos)maybeanadditionalpricebeyondthe15RMB.HowwillUnicomnotifysubscribersofthistypeofapplicationandcontentpricing?
AirtimeUsageDisclosure(使用时间的显示)
Clarifyhowminutes-of-usechargesassociatedwithapplicationdownload,contentdownloadandSMStrafficwillbedifferentiatedfromBREWapplicationusage.
QuestionstoConsiderforthissection
WillChinaUnicomclearlystatetheairtimechargesandorpacketchargesassociatedwithapplicationandcontentdownloadsaswellasSMStraffictosubscribers?Ifso,howwillthesechargesbeconveyed?
PrivacyDisclosure(个人信息显示)
AnotherpotentialinformationscreenmaypertaintoPrivacyDisclosure.SomeChinaUnicommaymakethisarequirementoftheapplicationandothersmayhandlethisoutsidetheapplication.
CommercialExtensionSupport(商业外延支持)
CarrierExtensionSupport(运营商外延支持)
Explaindeveloperincludedextensions,3rdpartysharewareextensions,and3rdpartypricedextensions.ExplainCarrierrulesforusingextensionsacrossmultipleapplications(sharedextension).LinktoCarriersanctionedextensions.LinktoQUALCOMMforhowpricedextensionssupportedfrombusinessmodelstandpoint.
JavaVMandBrowserSupport(JavaVM和浏览器支持)
ChinaUnicomwillneedtodiscusshowBrowsers,VMsandotherenablerextensionswillbesupported.Discussprocessforrequestinganewenablerextension.
ViewersandotherUtilities(阅览器和其它工具)
ChinaUnicomwillneedtoprovidealistofsupportedviewersandutilitiesallowedwithintheirBREWapplications/environment.
Security(安全)
PermissionAccessRestrictions(许可访问限制)
DiscusswhatBREWapplicationpermissionssupportedbytheCarrier.Carrier’srequirementsforallowingaccesstothefilesystem,TAPI,networkorotherBREWAPIs.DevelopersmayberequiredtohavemorerigiddocumentationandsupportplansbeforetheCarrierallowsapplicationtohaveaccesstosomeofthesepermissionlevels.
QuestionstoConsiderforthissection
DoesUnicomhavecustomersatisfactionguidelinesdevelopersneedtobeawareofindesigningapplicationfunctionality?
TRUEBREWTesting(TRUEBREW测试)
DirectdeveloperstoQUALCOMMsitefordetailsaboutTRUEBREW?testing.DocumentanyChinaUnicomspecifiedvariancestoTrueBREWtestinganddeterminehowtodistributetheChinaUnicomtestingprocessandscenariostoapplicationdevelopers.
ExternalContentServers(外部内容服务器)
ChinaUnicommayhaveadditionalproceduresaroundapplicationsrequestingnetworkaccessprivilege.
QuestionstoConsiderforthissection
WhatrequirementswillChinaUnicomspecifyforcontentserversregardingthefollowing:
Contentserveruptimerequirements
Contentserverupgradeandtestingpolicy
Redundancy
CustomerSupport
BREWApplicationDocumentation(BREW应用文档)
ApplicationUsersGuide(应用用户指南)
CarriermayrequirethedevelopertoprovideUserGuidesforeachapplicationasappropriate.ThesemaybepostedonaCarrierwebsiteorlinkedbacktodevelopersite.ChinaUnicomshouldspecifywhatformats,content,etc.isrequired.
CustomerSupportDocuments(客户支持文档)
SpecifywhatthedevelopermustprovidetosupporttheCarrierBREWsupportplan,includingescalationcontacts,SLA,anddocuments.
QuestionstoConsiderforthissection
Whatdocumentationisrequired?
Whatformatandlanguage(s)isrequired?
Wherewillinformationbeposted?
Howfrequentlyshoulddocumentationbeupdated?
TestPlanandResults(测试计划和结果)
ChinaUnicomwillneedtodetailouttheirtestingrequirementsforapplicationacceptancefromadeveloper,beyondTRUEBREWtesting.Thismaymeanaccesstodevelopertestplans,results,etc.
QuestionstoConsiderforthissection
WhatvariancetoTrueBREWTestingisrequired?
WherearetheChinaUnicomtestingrequirementsposted?
HowfrequentlywilltheChinaUnicomtestscenariosbeupdated?
CompanyProfile(公司简介)
SpecifyanybackgroundinformationrequiredfromthedeveloperbeforeinitiationofbusinessbetweenthedeveloperandtheCarrier.
Questionstoconsiderforthissection
WhichofthefollowingdoesChinaUnicomrequiretoallowadeveloperaccesstoapplicationdistributionontheirnetwork:
BREWDeveloperAuthentication
ValueAddedServicesLicenseInformation
Certifiedfinancialstatements
ApplicationPricing(应用的定价)
PriceLocking(价格锁定)
SpecifyifapricelockisrequiredtodobusinesswiththeCarrier.BREWsupportsNoLock,6-monthLock,or1-yearLock.
Questionstoconsiderforthissection
Howoftenwilldevelopersbeallowedtochangeapplicationpricing?
TypicalPriceRanges(典型的价格范围)
ChinaUnicommayhavepricerangeguidelinesbasedontypesofapplications.Thesemayberecommendationsorrequirements.
Questionstoconsiderforthissection
HowwillapplicationpricingbedeterminedandbywhomatChinaUnicom?
WhatarethetargetpricesthatChinaUnicombelievesarereasonabletopayapplicationdevelopers?
IstheremarketresearchthatChinaUnicomcansharewithapplicationdevelopersthatoffersinsightintosubscriberpricingpreferences?
AcceptablePricePlans(可接受的价格计划)
Alistofpriceplanssupportedbythecarrier.SomeChinaUnicommaynotsupportallBREWstandardpriceplans.
Questionstoconsiderforthissection
WillChinaUnicomsupportthefollowingpricingmethods?
DemopricingSubscriptionpricing
ElapsedTimepricing
NumberofUsespricing
Singlepricepurchasepricing
BREWApplicationPricingNegotiationProcess(BREW应用定价的商议流程)
ChinaUnicomwillberesponsiblefordevelopingtheirowninternalprocessfornegotiatingwithdevelopersonapplicationdevelopmentandpricing.Thisnegotiationprocessshouldbeexplainedtothedeveloperinthissection.
RequestaPricePlanChange(要求一个价格计划的改变)
ChinaUnicomneedstoinformdevelopersiftheyhaveadditionalrequirementsonrequestingapriceplanchangeorifthedeveloperjustconformstoBREWstandardprocesses.ChinaUnicomshouldalsohaveproceduresandprocessesinplacetorequestapricechangefromadeveloper.
ExternalContentPricing&Disclosure(外部内容的定价与披露)
ChinaUnicomshouldprovideprocessfordevelopertodiscloseadditionalchargesassociatedwiththeapplication(e.g.,contentfromexternalsources).
RequiredLegalAgreements(必需的法律协议)
DetailwhatlegalagreementswillberequiredbyChinaUnicomifany.
ApplicationSelectionProcess(应用选择流程)
InitialApplicationScreening(初始应用的筛选)
Filtering(筛选)
ChinaUnicomwillneedtoexplainglobalfilteringrulesandad-hocrulesforApplicationselection.
Questionstoconsiderinthissection
HowareapplicationsselectedforinclusionintheChinaUnicomcatalog?
WhatcouldexcludeanapplicationfromtheChinaUnicomcatalog?
ConformancetoGuidelines(与指导规范一致)
ChinaUnicomshouldprovidetheirownspecificapplicationguidelinesthattheyexpectadevelopertomeet(i.e.,thisdocument).Ifthedeveloperdoesnotmeet,theapplicationmostlikelywillnotbeselected.
Suitability(适应性)
ChinaUnicomwillneedtodevelopmethodsfordeterminingtheircriteriaforApplicationselection.TheremaybecertainfamiliesofapplicationsthattheCarrierwillnotprovide(e.g.,porn).Thismaybedynamicbasedoncurrentcampaignsandtrendanalysis.
Saturation(饱和)
ChinaUnicommaystoplookingforcertaintypesofapplicationsbecausetheyarealreadyofferinganumberinthatcategory.
ApplicationTesting(应用测试)
RequiredTestingMaterials(必需的测试材料)
ChinaUnicomwillneedtodeveloptheirowncriteriaforwhatdocumentationwillberequiredfortestingiftheydetermineTrueBREWTestingisnotdesired.Testingdocumentationconsistoftestplansandtestresultstemplates.
Carrier-SpecificTesting(运营商的专有测试)
ChinaUnicommayperformadditionaltestingbeyondTRUEBREW?testing.Thisshouldbeexplainedtothedeveloperinthissection.
CarrierUserTrials(运营商用户的测试)
ChinaUnicommayperformusertrialswheretheywanttodistributeapplicationsfortestingpurposes.Thissectionwoulddescribepoliciesandpayment/non-paymentissues.
DeveloperSupportEvaluation(开发商支持评估)
Interactionchannel(交互渠道)
QUALCOMMwillprovidedevelopersnotificationatthefollowingmilestones:
Whenthedeveloper’sapplication(s)hasbeensubmittedtoChinaUnicom,
WhentheCarrieractivatestheapplicationinaproductioncatalog,and
WhentheCarrierdeletestheapplicationfromtheCarrierExtranetView.
QUALCOMMfeelsthisissufficientcommunicationonapplicationstatus,butiftheCarrierwantstoestablishadditionalcommunicationmilestoneswiththedeveloper,theywouldbeexplainedinthissection.IftheCarriersetsupthischannel,alsodefinetheavenue(s)ofcommunication(e.g.,email,phone,web).
FeedbackonNon-Selection(对未选中应用的反馈)
Explainhowapplicationdeveloperwillbenotifiedofnon-selectionoftheirapplication.ChinaUnicommayalsowanttonotifythedeveloperofactivitiessuchas“wewillreconsideryourapplicationin6-months.”
BREWApplicationsintheChinaUnicomCatalog(在中国联通目录中的BREW应用
BREWApplicationMarketing(BREW应用的市场活动)
CertainmarketingactivitieswillbeinherentindeployingtheChinaUnicomBREWApplicationCatalogsuchas:
ApplicationplacementwithintheChinaUnicomCatalog
Applicationpreviewtext
ChinaUnicommayelecttoundertakeadditionaljointmarketingactivitieswithapplicationdevelopmentandcontentprovidercompaniesforthepurposesofincreasingsubscriberdemandforBREWservicessuchas:
ProvidingInformationtoDevelopersonaChinaUnicomWebSite
IssuingJointPressReleaseswithApplicationDevelopers
OtherMarketingActivitiesDefinedbyChinaUnicom
BREWApplicationPlacementwithintheChinaUnicomCatalog(BREW应用在中国联通目录中的放置)
Discusshowtheapplicationisplacedincategoriesandtheorderwithinthatcategoryonthephone.
BREWApplicationPreviewText(BREW应用的预览文字)
WhensubscribersaccessaBREWapplicationfromthecatalogpreviewtextwhichdescribestheapplicationmayappear.ChinaUnicomshouldspecifywhatisallowedwithinapplicationpreviewtextinthissection.ApplicationpreviewtextiswrittenbytheapplicationdevelopandisincludedwhentheapplicationissubmittedforTrueBREWTesting.
ChinaUnicomWebSite(s)(中国联通的网站)
IftheCarrierhasawebsitediscussingBREWandCarriersupportedapplications,whatthedevelopermustprovide.ThedevelopersmayberequiredtoprovideChinaUnicomitemssuchasanimatedGIF,applicationoverviewtext,andprivacydisclosuretohavetheirapplicationsincludedontheChinaUnicomwebsite.
JointPressReleases(联合新闻发布)
Specifyothermarketingactivitiesthatmightbeassociatedwithapplicationrelease.
OtherMarketingActivitiesDeterminedbyChinaUnicom(中国联通决定的其它市场活动)
ChinaUnicommayelecttosupportapplicationdevelopersthroughothermarketingactivitiessuchasfeaturingapplicationsinadvertising,attradeshowsandconsumerevents,orotheractivities.ChinaUnicomshouldspecifywhatdevelopersneedtodotobeconsideredforadditionalmarketingprogramsofferedbyChinaUnicominthissection.
ApplicationDeveloperSubscriberSupport(应用开发商订阅支持)
DeveloperResponsibilities(开发商责任)
DiscusshowChinaUnicomexpectstoworkwithDevelopersinsupportingcustomerissuespertainingtothedeveloper’sapplication.Provideageneraloverviewofthesupportmodel.Escalationresponsibilitiesanddesiredcontactmethodsshouldbeclearlyexplainedinthissection.
HoursofOperation(运营时间)
ChinaUnicomshoulddefinerequiredhoursfordevelopcustomersupportoperations.
ServiceLevelExpectation(服务级别期满)
ChinaUnicomshoulddefineexpectedtimelinerequirements,forproblemresolutionwhenapplicationproblemshavebeenescalatedtothedeveloper.
DemonstrationVersionsofApplications(应用的演示版本)
ChinaUnicommayhaveaspecificstrategyonproviding/notprovidingdemonstrationversionsofapplications.ThissectionshouldbeusedtoexplaintheCarrier’sstrategy.StrategiesmayincludeusingtheDemonstrationPricePlanprovidedbyQUALCOMMontheDeveloperExtranet,askingthedevelopertosupportwithintheapplication,orofferingforlimitedtimeforfreebeforestartingstandardpricing.
CatalogActivationSchedule(目录激活计划)
Schedule(计划)
SpecifyChinaUnicomprocessesaroundcatalogreleaseandupdates.WhatistheplannedupdateschedulefortheChinaUnicomcatalogofBREWapplications(e.g.,firstMondayofeverymonth,orupdateddailyorweekly).
Regionalvs.UniversalRelease(区域性或普遍的发布)
DoestheCarrierhavedifferentregionalcatalogsorasingleglobalcatalog?Ifthereareregionalcatalogs,howdoesadeveloperhavetopreparetheapplicationforthedifferentregions?Canadeveloperrequesttoonlybeinoneregion?
DeveloperNotificationofApplicationStatus(对开发商关于应用状态的通知)
ChinaUnicommaywanttoreferencetheQUALCOMMDeveloperExtranetexplainingthatitisQUALCOMM’sresponsibilitytonotifythedeveloperwhenacatalogcontainingtheDeveloper’sapplicationisactivated.
DeveloperPayment(对开发商的付款)
DevelopersfollowingthestandardapplicationprocesswillbepaidforapplicationdownloadsthroughstandardQUALCOMMBREWprocessasexplainedontheQUALCOMMBREWdeveloperextranet.ChinaUnicomwillspecifyhowcarriermanageddevelopersarepaid.
Reporting(报告)
ChinaUnicomshouldspecifywhatreportstheywillprovidetoapplicationdevelopersbeyondthestandardrepotsavailabletodevelopersontheQUALCOMMDevelopersExtranet..
RemovalfromCatalog(从目录中删除)
Usethissectiontodocumentpotentialreasonsanapplicationcouldbedeletedfromacatalog(e.g.,slowsales,marketingchange,customercomplaints)
NotificationofRequiredApplicationRepair(对要求的应用修改的通知)
Ifapplicationisflawedorcausingcustomersupportissues,carriermaynotifydeveloperthatrequireapatchwithinxdaysorwillrecallatdeveloperexpense.
CarrierRequiredPriceChanges(运营商要求的价格改变)
Duetobusinessconditionscarriermayneedtorequestthatadevelopermodifyanapplicationprice.
ApplicationRecall(应用回叫)
RecallProcess(回叫流程)
ChinaUnicommayreferencebacktotheCarrierExtranetforinformationabouthowapplicationrecallprocessworks.Thiswillexplaindevelopernotification,creditingtosubscriberbills,adjustmentstodeveloperpayment,andotherelementsoftheprocess.
ProsecutionforMaliciousApplications(对问题应用的投诉)
ChinaUnicomwilltakewhatactionforapplicationsthatareattemptedtobedistributedwithmaliciousintenttoimpactsubscriberservice,theChinaUnicomnetworkorother(define)aspectsofChinaUnicomorsubscriber’sexistence.
RequestingCreditsorotherClarifications(要求信誉或其它说明)
ChinaUnicommayreferenceQUALCOMMDeveloperExtranetsiteforinformationabouthowdeveloperidentifiesdiscrepancieswithbillingactivities.
GettingStarted(启动)
ProvideURLtoQUALCOMMBREWsiteforgettingstartedasaBREWdeveloper.MayincludeURLtoCarriersiteforCarrierspecificBREWinformationnotcontainedinthisdocument.
Index
Page12of26
QUALCOMMIncorporatedandChinaUnicomProprietaryandConfidential
QUALCOMMProprietary
Page3of26
错误!未定义样式。
UnicomBREWServicesGuidelines
UnicomBREWServicesGuideline
中国联通BREW开发商指南
QUALCOMMProprietary
|
|