央视春晚入吉尼斯世界纪录GuinnessWorldRecordsPresentsCCTVNewRecordforMostWatchedNationalNetworkTVBroadcast
中国中央电视台春节联欢晚会日前在法国戛纳国际电视节期间被认定为“全球收看人数最多的晚会”，荣获吉尼斯世界纪录证书。将近5亿观众通过央视一套、三套和四套收看2012年央视春节联欢晚会，使其成为全世界收看人数最多的全国性娱乐表演节目。吉尼斯世界纪录有限公司总裁阿利斯泰尔?理查兹表示，从中国国内观众人数的角度讲，央视的春节联欢晚会击败了美国奥斯卡颁奖晚会和“超级碗”橄榄球比赛，是一项巨大的成就。
GuinnessWorldRecords,theglobalauthorityonrecord-breakingachievements,presentedChinaCentralTV(CCTV)theworldrecordforMostWatchedNationalNetworkTVBroadcastforitsannualSpringFestivalGalashow. GuinnessWorldRecords,theglobalauthorityonrecord-breakingachievements,presentedChinaCentralTV(CCTV)theworldrecordforMostWatchedNationalNetworkTVBroadcastforitsannualSpringFestivalGalashow.Theprogram,whichisproducedespeciallytocelebratetheChineseNewYear,hadauniquereachof498,659,000viewersonCCTV-1,3and4in2012-makingitthemostwatchednationalvarietyentertainmentshowintheworld.
TheofficialrecordcertificatewaspresentedbyGuinnessWorldRecords,GlobalManagingDirector,Mr.AlistairRichardstoCCTVVicePresidentMr.LuoMingduringaspecial"ChinainCannes"receptionco-hostedwithReedMIDEMaspartofthecelebrationstohonortheChinesedelegationatthisyear''sMIPTVmarket.
CSMMediaResearch,whichsuppliedtheviewingfiguresforGuinnessWorldRecordsverification,consideredviewersaged4yearsorabovewhowatchedatleastoneminuteofthe2012showoneitherCCTV-1,3or4,thethreechannelswhichairedtheshowsimultaneously.Thefigurereferstoviewersonanyoneofthethreechannels,thusexcludingduplications.Thisrepresentsalmost40%oftheChinaTVpopulationaged4yearsorabove.
CommentingonCCTV''sincrediblerecordachievementwhichisbasedonreachofaudience,AlistairRichardsGlobalManagingDirectorforGuinnessWorldRecordssaid:"ItisfittingthatwecelebratethisamazingachievementatMIPTV.NationalnetworkshavethepowertomovenationsandCCTV''sSpringFestivalGalaistheultimateexample.Itreachesnearlyhalfabillionpeopleonthebiggestholidayoftheiryear."
CCTVVicePresidentLuoMing,whoacceptedtheGuinnessWorldRecordscertificateonbehalfofCCTV,said:"ChineseNewYearisaspecialtimeforfamiliesinChinaandourSpringFestivalGalahasbeenthetraditionalTVentertainmenthighlightforthreedecades.Althoughthisisaworldrecordachievedbyourviewers,itisalsoarecordwonbythestaffofCCTV,whomakesitpossibleforourtelevisionshowstoreachhomesrightacrossChina."
ThenewrecordwillbeincludedinthenexteditionoftheworldfamousGuinnessWorldRecordsbook.
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