1929DIXI3/15PS7
Value
proposition
MD
Swatch
Profiler
130
30,000
19
1
StimulationSolutions
SolidarityPrice
/
1
Quality
Proven
Service
Protech
PersonalEfficiency
Customized
Clanning
Carefree
Vitality
Classic
/New&Cool
/Thrill&Fun
Passion
Aspiration
Tranquil
Purism
Nature
Fair
SmartShopping
TotalCost
1
3
3~5
ValueStatements
Pro-
needs
Anti-needs
AVPActualValueProposition
1
+
-
Eemotional
Rrational
1825
2
2
3
1419
//
2029
3039
40
/
3
4
5
/
5
4
Meli
MarketDriver
Meli
200150%
Meli
29
101930%
Meli
5
Lian
Meli
Lian/
Meli
6
Meli
Meli
Meli
Meli
Meli
Meli
7
Meli
7Meli
6
Meli
MeliTVPTarget
ValueProposition
Meli
8Meli
MeliMeli
2
Meli
PVP
ProjectedValueProposition
Meli
Meli
/
/
Meil
9Meli
8Meli
Meli
Meli
Meli
9Meli
80
2Meli
Meli
Meli
Meli
Meli
021-54038403021-54045899
circulation@hbrchina.comwww.hbrchina.com
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