31
MARKETSHARECHANGEINFIRSTTWOYEARSOFRECOVERYFROMINCREASED
MARKETINGSPENDINRECESSION
Source:Hillier,Tony:SuccessfulCo
mpetitiveStrategiesForRecessionAndRecovery
CHINESELANGUAGE
SEARCHESFORCORONAVIRUS
Source:BaiduSearchIndex,CapitalEcon
omicshttps://www.capitaleconomics.com/the-economic-effects-of-th
e-coronavirus/
‘SURPLUS’SHAREOFEXPOSUREGENERATESFASTERMARKE
TSHAREGROWTH
Source:Binet,LesandField,Peter:MarketingIn
TheEraOfAccountability,2007Base:880successfulmarketingca
mpaigns,
1979—2006
CHINAWEBSUPREMACY
Source:ChinaInternet
NetworkInformationCenter
ONLINESHOPPERSINCHINAFROM2008-20
18
Source:Statistica
NATIONALGDP
Source:WorldBank
TRANSPORTC
ONGESTIONINDEX
Source:uSb,February2020
WHATARESTAY-AT-HOME
CONSUMERSDOING?
OUTBREAK’SIMPACTBYINDUSTRY;POSSIBLELEVELOF
REBOUNDOFEACHINDUSTRY
Source:https://us.kantar.com/business/
brands/2020/survey-measures-coronavirus-outbreak’s-impact-on-chin
a’s-consumption/
CHINA’SRISETOMANUFACTURINGDOMINANCE
Source:
Statista
EXPORTEXPERTISE
Source:WTO,IMF,CEIC
GLOBALTOURISME
XPENDITURE
Source:WorldTourismOrganisation
INTERNETUSERSINC
HINA
Source:ChinaInternetNetworkInformationCenter
OGILVYON
RECESSION-OPTIMISINGTHEMARKETINGBUDGETINRECESSION
Source:
https://www.warc.com/content/paywall/article/ogilvy_on_recession_
_optimising_the_marketing_budget_in_recession/90396
BRANDINGINA
RECESSION-ASURVIVOR’SGUIDE
Source:https://www.forbes.com/si
tes/davidvinjamuri/2019/01/03/branding-in-a-recession-a-survivors-guide/#6c1bd8a2b0e2 |
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